Marks & Spencer began to use EPC technology popularly
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Marks & Spencer is a leading retailer of clothing, food, household utensils and other products in the UK. The company was founded in 1884 and was a partnership between Michael Marks and Tom Spencer, so the company was named Marks & Spencer. This company serves 10 million customers in 300 stores in the UK within a week. This company has trade in more than 30 countries around the world. The group’s annual sales are 8 billion. EUR. Marks & Spencer has more than 300 stores in the UK, providing a total of 12.5 million square feet of sales area. In addition, the company has 150 stores in 27 countries around the world.
April 11, 2003-Marks & Spencer announced this week that they will try to put labels on individual garments. The company plans to use a UHF tag based on the electronic product code developed by the Automatic Identification Center. One of the main purposes of their move is to judge whether this technology can improve the level of service to customers and whether it can increase sales.
Marks & Spencer will try to use the RFID technology provided by the automatic identification center, which may lead the company to label 3.5 billion pieces of clothing and accessories within a year. “This external declaration has two main meanings.” Adrian Segens, manager of Intellident’s business development department, said that Intellident is a system integration company based in Manchester. It will be responsible for Marks & Spencer’s technology. “This is a very meaningful application of RFID to the retail sector. This is the first time that EPC technology has been applied to formal occasions in Europe.”
The company will also test the use of handheld scanners in stores to replace outdated sales processing software. “The ultimate intention of M&S is to transfer all employees responsible for warehousing to customer service, and their work Rather than doing inventory and clearance processing all day long.” Segens said. Intellident put labels on 3.5 million reusable shipping boxes and trucks in the supply chain of Marks & Spencer last year. This project successfully applied (13.56MHZ) high-frequency labels. This time, Marks & Spencer will choose to use UHF tags and clearly point out that this type of tag is based on the ERC specifications of the Automatic Identification Center.
“We will definitely take certain measures to improve our service to customers, but we will definitely adopt a method that our customers are willing to adopt while adapting. We will find a suitable method in the trial process in the future. Said Pagdin of Marks & Spencer.
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