US telecommunications giant AT&T pushes RFID campus services

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The telecommunications giant AT&T launched a set of RFID school management services last week, expanding its RFID service categories. This solution combines AT&T cellular network, RFID asset tracking and global positioning system (GPS) technology, and can be combined for a variety of applications, including tracking and managing school buses, tracking students on the bus, automatic attendance records, lunch payments, and tracking movement within the school Computers and other assets.

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This set of services is specifically designed for educational institutions (from kindergarten to grade 12). The service content includes design, deployment and management solutions. According to the needs of the school, AT&T determines the most applicable technology, such as active Wi-Fi tags, which can be used to track devices; embedded UHF RFID tags in the school badges of students and teachers for automatic attendance, or to ensure that students get on and off the bus Safety.

“In general, our service depends on the needs of customers,” said Cindy Zanelli, AT&T product marketing director. “We provide terminal-to-terminal services, research the school’s existing systems and the goals that the school wants to achieve, and find the pain points. Then build a set of solutions based on this information.”

All collected data, such as RFID tag data read when a student enters a school or classroom, will be transmitted through the AT&T cellular network using GPS communication technology. Schools can safely log in to the AT&T Business Direct Portal to obtain these data. AT&T filters the data and generates analysis reports based on customer requests. “Each school also generates custom reports based on its own situation.”

According to Zanelli, AT&T has already cooperated with several large campuses, but she refused to publish the list of schools. One of the schools plans to use RFID tags to track students’ getting on and off the bus, and use GPS receivers and GSM radios on the school bus to relay other information about the location of the vehicle to track the location of the school bus.

“Parents will know whether their children arrive at school safely,” Zanelli said. “The school also knows whether each vehicle is operating normally, whether it has detailed information such as acceleration and deviation from the route, and can also use the RFID system to check the daily maintenance of the vehicle.”

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