Adidas Brand Center opened RFID technology to help real-time information query of products
chrispeng [ad_1]
In order to welcome the 2008 Olympic Games in Beijing, Adidas’ world’s first brand center settled in Sanlitun, Beijing and officially opened at 00:00 on July 5th. The Adidas Brand Center showcases the brand’s latest retail store image, bringing together the two major product series of the Adidas Group-sports performance series and sports fashion series (including Originals classic series and Y3) in the same store, greatly enriching consumers’ shopping choices What’s more worth mentioning is that the brand-new Adidas brand center has subverted the image of traditional sports retail stores: a series of interactive experience areas that debuted in China and even the world have been carefully set up in the store, allowing consumers to get more information while shopping. More sports experience and services upgrade shopping to a consumer experience. Adidas Brand Global President Eric Stemminger, Adidas Greater China Managing Director Bo Wenkang, and NBA superstar Gilbert Arenas jointly cut the ribbon for the new store. The Athens Olympic Games women’s breaststroke 100-meter gold medalist Luo Xuejuan and “Diving Queen” Gao Min One after another came to congratulate.
Adidas’ world’s first brand center
Located on the four floors of the Adidas Brand Center in the newly completed Sanlitun Shopping Center in Beijing, with a total area of 3170 square meters, this is also the largest retail store of Adidas in the world. The newly opened Adidas brand center aims to provide consumers with an unprecedented consumption experience: this huge steel structure building is decorated with glass curtain walls. The building itself reveals a full sense of the future. Consumers can not only get more A complete product selection, a series of interactive areas with innovative ideas and cutting-edge technology provide people with a lot of experience and fun beyond the shopping itself.
The technical query area is located in every corner of the brand center. The Adidas technical query area can provide consumers with instant information query services for any product in the store. Consumers can pick up any favorite Adidas product to the technical query area, and use RFID technology to query real-time information about the product, including color schemes, technical parameters, and related videos. All technical query areas will be equipped with a touch screen query interface to facilitate consumers to interact and query information that meets their needs in real time.
[ad_2]
