Apparel retail companies piloted the use of RFID technology to track customer try-on behavior information
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In 2016, a fashion store in Toronto, Canada piloted a customer tracking system based on RFID radio frequency identification technology, installed RFID electronic tags on fashions, and installed YXUK5 UHF readers in the fitting rooms of the fashion stores to conduct customer try-on behaviors. track. The system was developed in 2015, and it was piloted in a Toronto fashion store for nearly 10 weeks last year. The system is also being implemented in several other stores. At the end of this year, Moxie plans to install it in two other fashion stores and ten locations of third-party retail. It is not convenient to disclose detailed information such as the names of specific fashion stores and fashion companies.
Moxie provides other retail-related services such as sex measurement to food processors and fashion stores around the world. In order to better measure the purchasing behavior information of customers in specific stores, Moxie seeks a tracking solution. For example, customer behavior data can be compared with POS data to analyze the customer’s buying preferences, wandering time (the time it takes for the customer to purchase a certain item), and which products to purchase subsequently.
In order to reduce installation costs, Moxie decided to recommend the temporary RFID tracking system to fashion stores. The RFID read-write device is easier to disassemble and assemble. The RFID electronic tag is pasted on the fashion tag instead of embedded in the scoring card, so that only the location of the fashion try-on is tracked, and the customer’s personal location information will not be exposed. However, Moxie plans to launch an RFID loyalty card solution in order to provide customers with product discount information in a targeted manner.
Academia RFID is responsible for the development and installation of RFID tracking solutions in Toronto retail stores. The solution includes a total of 25 YXUK8 four-port RFID UHF readers, using YXU803C UHF read-write antennas to cover the entire fitting room. The reader reads the RFID electronic label on the clothing tag and sends the information to Moxie’s RFID data processing software via the network.
The area of the pilot store is approximately 418 square meters. Academia RFID company is also responsible for providing RFID middleware. The location data received and analyzed through the middleware is forwarded to Moxie’s retail analysis software, and then the information is analyzed and compared to obtain specific and valuable location information.
When a buyer tries on a selected fashion, the dressing room reader/writer recognizes the fashion tag ID, which is associated with the customer’s purchasing behavior information. Through further analysis of the data, information such as the wandering time of the customer to purchase a certain product can be obtained.
Temporary solutions can be moved from one store to another for effective reuse. Compared with fixed solutions, the cost is greatly reduced. According to reports, the installation of the solution will take about three nights.
During the pilot period, Moxie found that there was a lot of redundancy in the data read, and some of the data was not needed by the company. This requires further modification of the software to filter duplicate data.
Moxie Retail is recommending the RFID tracking solution to several other large fashion stores, and plans to introduce it to other parts of the world. Users can directly purchase software and hardware or purchase services.
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