chrispeng [ad_1]
Italian fashion brand Mi-Tu has deployed RFID smart fitting systems in two stores in Hong Kong, and installed smart fitting mirrors and displays based on RFID technology. The system allows customers to browse and find various product information in the store’s inventory in the blink of an eye when trying on and buying clothes. Among them, the first branch in Hong Kong had already installed relevant RFID equipment in November 2006, and the second branch completed the deployment and started trials in May of this year.
According to Mitu, this interactive shopping system has increased sales in its two stores by 30%. Mitu has 28 stores in mainland China, Hong Kong and Macau, all for young high-spending consumers. Hierarchical female shoppers. It is expected that by November this year, Mitu will install the RFID system in its third branch in Hong Kong.
Mitu is using the Smart Retail System (SRS) provided by Schmidt Electronics, including a display mirror with EPC Gen 2 RFID antenna installed in the smart equipment room and a query terminal installed at the back, and it is also installed on the wall behind the mirror A liquid crystal display for displaying clothes. The SRS system also includes an electronic catalog application, a VIP membership card based on radio frequency identification, and a security system that can remind sellers that tagged clothes have been taken out of the store.
The principles of this smart display mirror and smart assembly room were jointly developed by Schmidt Electronics and Hong Kong Polytechnic University Textile and Clothing Research Institute. Mitu first came into contact with this university about a year ago, when he was looking for a system based on radio frequency identification that would make the shopping experience more user-friendly. Later, the university asked Schmidt Electronics to design a system that could provide customers with more choices and information in every corner of the fitting room and store.
Mitu has attached EPC Gen 2 passive RFID tags produced by Schmidt to all the clothes in stock in its two stores. In the background program based on the Microsoft operating system used by Mitu, each tag has a unique ID number, which corresponds to the model name of the clothes and the description of the clothes including size, color, and texture.
When the customer enters the assembly room and stands in front of the mirror with the clothes affixed with RFID tags, the system will capture the relevant information and spread the ID number on the tag to the background program of the store through the Ethernet connection. In the program, the SRS software will connect to the corresponding clothes according to the number on the label, and the related information will be displayed on the nearby LCD screen in the form of images. Customers can see a series of information and can leave messages on the screen to find products that match the clothes in their hands.
If customers want to try on specific clothes in the locker room, they can press a quick button in the internal communication system to contact the salesperson. The internal communication system is connected to the host in the sales counter and can receive the request from the customer, and then the salesperson First, determine which fitting room made the request, then browse the screen that the customer sees, and finally determine the exact product the customer requested.
According to Matthew Man, general manager of Schmidt Electronics, the RFID system has increased store sales by providing customers with more valuable options when they try on clothes. He said that when customers enter the assembly room, they usually only have one piece of clothing in their hands, but they have more choices through the LCD display, and they all ask to try on other clothes that match the clothes in their hands.
In order to know more specific information about the clothes, the seller puts the tag on the reader to be able to read the RFID tag of the clothes. The computer will display the brand information, the specific description of the clothes, the texture information and the price on the LCD screen.
While customers are choosing fashions, various combinations, colors and prices are displayed on the screen
The RFID system collects information to determine which products are being tried on and which have been sold. This allows Mitu to analyze which products are selling well in his stores. Mitu installed an electronic catalog in the store, including an RFID reader, a computer and an LCD display. In order to know more specific information about the clothes, the seller puts the tag on the reader to be able to read the RFID tag number of the clothes. The computer will display the brand information, the specific description of the clothes, the texture information and the price on the LCD screen, and the electronic catalog will remind the seller if the size and color of the clothes are short, even if the clothes are in a special corner of the store. Electronic catalogs can also fully record information.
In addition, RFID tags can be designed to help prevent shoplifting. All tags are moved to other products at the sales site, so if a customer wants to take a piece of unpurchased clothes out of the electricity, the reader at the door will read the ID number on the clothing tag and give it to the sales counter Alert.
[ad_2]
