Indian textile manufacturer Arvind uses RFID technology to make shirts smarter
chrispeng [ad_1]
Thanks to NFC technology, men’s shirts in India have become intelligent. Indian textile manufacturer Arvind attached an NFC tag to the left cuff of the Arrow smart shirt.
After installing the Arrow Smart Shirt application on the Android smartphone, the consumer can slide the phone on his left cuff to configure the application so that other users can read the business card, LinkedIn account or Facebook page at the cuff. The company claims that the technology improves the speed of information sharing in meetings or events. In addition, the application can also be configured to start a music playlist.
(After installing the Arrow Smart Shirt application on the Android smartphone, the consumer can slide the phone on his left cuff to configure the application so that other users can read the business card or social account page at the cuff)
Arvind provides branded shirts including Arrow in India through various licenses and franchises. Venkatramani K, Chief Operating Officer of Arvind’s Heritage Brands Division, said: “In a long history of more than 170 years, Arrow has been leading the trend in menswear. From the detachable collar, the first shrinkable cotton shorts, to the sportswear of the last century. With the innovation of seamless shirts and Autoflex pants, Arrow has been constantly evolving to meet the needs of modern professionals. Smart shirts are the latest innovation case, and smart shirts are designed to meet the needs of young business people.”
The company decided to use NFC technology because it is compatible with Android smartphones and is widely used in India and around the world. In addition, Arvind was satisfied with the results of the experiment in which the company used FC technology to distribute electronic catalogs in stores. The tag embedded in the shirt uses the NTAG216 chip manufactured by NXP Semiconductors. To highlight the position of the label on the shirt, Arvind sewed a small reflective label on its left cuff.
Arrow Smart Shirt software and applications have passed rigorous testing to ensure that they can work in various use case scenarios. In addition, the shirts are also tested in an external laboratory to ensure that the embedded tags can withstand hand washing or machine washing.
Arvind inAugust 2016Released Arrow Smart Shirt. The retail price is 2,999 Indian rupees (44 US dollars), and its cost is about the same as traditional shirts in India.
[ad_2]
