chrispeng
The history of PRADA must be traced back to the beginning of the 20th century. At that time, there was frequent traffic between America and Europe, so the founder Mario Prada decided to design and produce a series of leather products for travel. He established a brand in Milan, all of which are produced in Germany, which is known for its strict quality control.
In the late 1970s, PRADA began to add a little clothing design. Until the late 1980s, PRADA was still an Italian brand specializing in leather goods in everyone’s mind. But in the 90s of the “minimalist” style, the simple and calm design style that Miuccia excels at has become the mainstream of clothing. Therefore, the clothing designed by PRADA, who often uses “uniforms” as inspiration, has become minimalist and fashionable. Represents one of the symbols. From leather goods and clothing to shoes and underwear, PRADA has become a complete boutique kingdom; its territory has also expanded to the world.
The Prada fashion company in Milan, Italy introduced radio frequency identification (RFID) chips. Its high-end ready-to-wear group began to install RFID tags on clothes in November 2001. Sales staff can immediately tell consumers their favorite styles through portable code readers. How many colors are available, and can quickly help them find similar styles.
The RFID label used on the merchandise of its flagship store in Epicenter in New York recorded information about the style, size, color and other details of the clothing as well as the price. When customers pass their store wearing Prada clothes, the RFID system will control the display in the store to show the model showing the same clothes on the T-shaped stage in Milan. Prada’s tags and antennas are specially developed by semiconductor manufacturers and can be printed or engraved on electronic substrate materials, and then embedded in plastic or paper clothing tags.
