Rebecca Minkoff fashion store uses RFID technology to enhance customer buying experience
chrispeng [ad_1]
The fashion store uses a full-length mirror with a touch screen integrated with RFID technology. The full-length mirror displays information about customers trying on clothes and recommends other styles of clothing, collocations, and different types of clothes.
Fashion brand Rebecca Minkoff opened a new retail store in SoHo, New York, which features smart technology. The technology provider is the eBay retail innovation team, and the RFID tags are provided by Avery Dennison Retail Branding and Information Solutions (RBIS).becauseRFIDWith the system, the shop owner can clarify the clothing information brought into the fitting room by the customer, and at the same time, the customer can choose to try on other clothing through the fitting mirror. At the same time, combined with infrared sensors to anonymously identify the location of customers, orders can also be placed through iPAD, making purchase assistance more convenient.
The POS inventory management system software is installed on the cloud server and is provided by Teamwork Retail.
Rebecca Minkoff started to cooperate with eBay a year ago and plans to build the first physical store in SoHo, hoping that the physical store can provide customers with a better shopping experience, such as optimizing the fitting process and recommending suitable styles for buyers. Tablet orders, etc.
As shown in the figure, the touch screen dressing mirror automatically recognizes the information of the dress to be tried on, and recommends the appropriate model, color and matching products.
This smart solution provides customers with a wonderful and convenient shopping experience, saving customers the time to choose, try on, and pay for the order. Each fitting room is equipped with an Impinj Speedway xPortal reader, and the reader’s antenna is built into it. The employees in the store are equipped with IPAD, and the clothing is equipped with RFID tags.
When clothing arrives in the store from the distribution center, an electronic tag needs to be installed. The Avery Dennison AD-320 RFID is required for clothing and footwear, and the AD-172 model is installed for jewelry. The label is printed using Zebra desktop RFID printer. The company plans to transfer the labeling process to a distribution center.
In the next stage, the fashion store plans to apply RFID to inventory management.ReaderRead the products in the store to ensure sufficient product reserves.
The customer brings the clothing into the fitting room, the reader reads the clothing tag ID, and sends the information to the retail software. According to the ID code of the tag, the touch screen dressing mirror will display information such as the picture of the clothing, and recommend other styles of clothing. Customers can also adjust the brightness of the light (for example, at night, in the sun, etc.) to simulate different occasions and choose different styles of clothing.
In addition, the customer can also enter the phone number on the screen, and the system will send the relevant link to the customer’s mobile phone. Log in to your account to view information about customers trying on clothes and recommendations for new products.
If a customer wants to try on another piece of clothing, he can press the reminder button on the dressing mirror, and a salesperson will send the dress to the fitting room. Customers can also place an order through the iPad to save time in queuing.
In the next stage, the fashion store plans to apply RFID to inventory management. The clerk uses a handheld reader to read the products in the store to ensure sufficient product reserves and prevent out-of-stock.
Infrared sensors help Rebecca Minkoff track customer flow in the store, determine the number of customers around the sensor and how long they stay.
Rebecca Minkoff plans to open two other physical stores in San Francisco a year later and Los Angeles in early 2015.
[ad_2]
