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Fleeing goods is a very headache for brand clothing companies. For the immediate benefit, the clothing distributors disregard the contracts with the manufacturers and the stable development of the market, and frantically carry out merchandising activities, disrupt market stability, interfere with the normal market management of clothing companies, affect sales and brand image, and also affect Go to those dealers that abide by the law. Preventing fleeing goods is something that brand apparel companies are trying their best to contain.
The phenomenon of fleeing goods has seriously interfered with the normal marketing strategies and policies of enterprises for a long time, especially now that dealers often dump on Taobao, and specialty stores have become consumers’ fitting rooms. After checking the model and size, directly on Taobao. Online purchases have seriously affected the brand image and the interests of other distributors, causing agents not to dare to place orders in large quantities, and ultimately affecting the corporate benefits of brand owners. Many companies have been committed to severely punishing the “smugglers”, and they have also thought of many methods and adopted some technological means, hoping to eradicate the smuggling. However, fleeing goods is still rampant, and companies still have many problems that cannot be solved. The reason is that the core problem of anti-smuggling management is that if an enterprise cannot control the flow of products, it will not be able to monitor and control the smuggling behavior.
Among the success stories of BizGridTM, the success of a Beijing clothing group company has certain representative significance. The clothing group company has more than ten years of experience in the design, development, production and operation of down jackets. The company’s own brand “Gejiesi” and “Xue Liren” down jackets enjoy a high reputation in the industry. It also has “SNOOPY Snoopy” and “BETTY BOOP”. The right to produce and operate down jackets with trademarks such as Beatty and POPEYE in the Chinese mainland market has set a precedent for the fashionable, fashionable, and child-oriented down jackets in China. In particular, children’s down jackets have become a new growth point for the company’s business.
With the rapid growth of annual sales and the rapid development of market channel construction, the company’s management gradually discovered that dealers did not abide by the distribution agreement, and there was a phenomenon of cross-regional merchandising. Discounts can even be seen on Taobao.com The company’s products are on sale, which has seriously affected the market order, and at the same time has an impact on other distributors’ orders for the new season. Distributors dare not order in large quantities under the chaotic market order. In addition, it has also led to the return of the previous season The increase in cargo rate will seriously affect the image of the brand in the long run. Distributors also call on brand owners to effectively manage market order and distribution channels as soon as possible.
How to effectively control the flow of products to control the behavior of fleeing goods?
After conducting a detailed investigation on the customer site, BizGridTM analyzed the main problems faced by the customer and clarified the needs. The customer’s annual shipment volume is about 2 million pieces, and its 4 brands operate independently, with two warehouses for logistics distribution, and 11 branches and main agents for distribution. BizGridTM recommends that customers use RFID technology to achieve channel management. RFID technology can solve the two most concerns of customers. First: RFID electronic tags must be unique, and dealers cannot easily disassemble or damage them; Two: Can not reduce logistics efficiency.
Electronic label initialization
According to the needs of customers, Shangge adopts BizGrid PL-1 inlay, which has high sensitivity, fast speed and good group reading performance. It is sewn in the interlayer of the down jacket in the OEM factory. Through the special electronic label Processing to ensure normal operation under severe conditions (such as repeated rubbing, high temperature, high humidity, etc.) to prevent malicious damage to the electronic tag. When receiving the goods in the brand warehouse, use the BizGrid ST-II RFID scanning channel of BizGridTM to scan the whole box without opening the box to count the quantity and check the payment and color code. When the brand delivers the goods, it also uses the RFID scanning channel to scan the whole box without opening the box, not only to check the accuracy of the distribution list, but also to obtain the unique ID number of the electronic tag embedded in the clothing, and contact the receiving agent Perform association binding. The agent also uses the RFID scanning channel to scan the whole box of goods when delivering goods to the lower-level dealers, and associates the ID number of the clothing with the dealer, and these data will be automatically transmitted to the database of the brand through the internet. , The inspectors of the brand owner can quickly learn the flow and attribution of the garment by reading the electronic label inside the garment, so as to establish a strong basis for the brand owner to establish a punishment mechanism for fleeing goods.
Preview of the interface of the fast receipt and delivery system based on RFID technology
Ensure that when the OEM factory embeds the electronic label, the model, color and code are correct, and the electronic label is normal
Reading is one of the keys to the successful implementation of the system.
It is one of the keys to the successful implementation of the system to ensure the efficient receipt and delivery of logistics warehouses.
“By introducing to agents that the company will use RFID technology for anti-smuggling management,
This season’s order fair sales have increased by 30% compared to previous years” said the customer’s project leader.
Shangge Technology, leading the application of RFID in China’s clothing! For more technical details, please inquire!
Apparel RFID Application Division
021-50807019, 50807193
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