Rovini successfully implemented the first phase application of Fuana Home Furnishing RFID Supply Chain Management Project
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Project Background:
Founded in August 1994, Fuana Home Furnishings Co., Ltd. is a well-known home textile enterprise with strong comprehensive strength integrating advanced R&D and design center, modern production base, sound marketing service system and efficient logistics distribution system. And successively won a series of honorary titles such as China Famous Brand and Top 500 Chinese Brands.
Fu Anna’s annual sales volume of home textiles is nearly 10 billion, and the market is rushing to counterfeit and unscrupulous merchants who want to make money from famous brands; high imitations and counterfeit “Fu Anna” and its brand products emerge in endlessly. Even specialty stores have fake home textiles with real tags. . Especially on e-commerce platforms such as Taobao, more fish-eyed Fuanna brand shops make it difficult for consumers to distinguish between genuine and fake products, and consumers often find out that they are fake products after the sale, and it is difficult to obtain services, which seriously affects the interests of consumers and the company. Brand.
As of the end of 2012, the company has 27 subsidiaries and more than 3,000 specialty stores/counters across the country, and has fully entered the well-known business circles of first- and second-tier cities across the country, establishing its leading brand position in the home textile industry. Distributors across the country sell from general agents to small stores. There are many levels and the problem of fleeing goods is serious. As a listed company, the company needs a long-term security anti-counterfeiting and anti-fleeing overall plan to maintain its brand image and maintain profit growth.
Fuana Group and Guangzhou Rovinj Information Technology Co., Ltd. cooperated in the application of RFID supply chain management solutions. Each product was given a globally unique identification ID through RFID electronic tags, and accurate batch, fast and contactless identification was realized. Put an end to the phenomenon of the transfer of special stores and online e-commerce platforms, real tags and fake home textiles, mixed sales of genuine and fake tags, and easy overall transfer of tags.
instructions:
The system uses RFID electronic tags to equip each piece of home textiles with an electronic ID card. During the production period, the RFID printer is used to complete the printing of the label information of each product and the writing of the chip information, and use the RFID inspection equipment to print The label after initialization is checked again. Use the correct method to implant the RFID electronic tag after the check into the product, and correlate the product information with the customer information and automatically save it to the database for later retrospective inspection.
Use RFID desktop all-in-one or RFID handheld terminal to scan a single product at the retrospective inspection client, and all flow information of this product will appear on the system interface. RFID electronic tags are implanted inside the goods to be integrated with home textiles and cannot be destroyed or transferred. The use of RFID handheld terminals can quickly and conveniently inspect products anytime, anywhere, and completely eliminate the low-cost sales of fake products in physical stores or e-commerce platforms, and hit specialty stores at half the price.
Project effect:
Fuana Home has successfully solved the problems of anti-counterfeiting and anti-smuggling through a complete set of RFID supply chain management system. By implanting RFID electronic tags into the products during the production process, the products are produced-warehousing-logistics-sales The monitoring and data collection of the whole process effectively avoids counterfeit products and products from channels being dumped at low prices online. Such a vicious circle also seriously harms the long-term development of the company and the interests of its agents.
At present, the first phase of the Fuana Home Furnishing RFID supply chain management project has been implemented and launched, and the relevant content and details of the second phase of the project are being optimized. On the basis of the implementation of the first phase of the project, related applications such as production management, delivery and return management, and warehouse operation management will be completed. It is expected that the implementation of the second phase of the project will achieve a more accurate understanding of the production schedule, save enterprise labor costs, and greatly improve the efficiency of the supply chain.
The project site:
Conclusion:
For domestic well-known brand companies like Fuana Home Furnishing, a complete automatic identification system is established to realize convenient, fast and efficient enterprise information management. It is very important to manage the anti-counterfeiting and anti-sweeping goods in the circulation of goods through the perfect RFID supply chain management application, because in the face of the increasing number of fake goods in today’s society, what we need to do is to remove the counterfeit and keep the truth, and leave the best to Consumers, only in this way can they become an export monument and credibility, and at the same time enhance the corporate brand image and provide customers with a better experience.
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