Sales: How to realize the retail management of stores with Bosideng’s sales of 428 million on Double 11
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In 2016, “Double Eleven” Bosideng Group’s online sales reached a new record high. The group’s brand network sales exceeded 428 million yuan, doubling the same period last year. The sales of the Bosideng brand on the whole network reached 292 million yuan, of which the single store of the official flagship store of Tmall Bosideng achieved sales of 213 million yuan, ranking third in the single store sales of women’s clothing category.
Case background
Bosideng is the largest down apparel company in my country. The four core down apparel brands under the group: Bosideng, Xuezhongfei, Kangbo, and Bingjie have nearly 9,000 stores. The huge terminal sales outlets have brought great troubles to Bosideng’s informatization. Real-time collection of terminal store sales data is the prerequisite and key to information management. Since July 2013, the Bosideng Information Department has passed layer-by-layer evaluation and selection assessments, and finally selected the Pinbang mobile POS solution to fully implement the P store retail management project of the four major brands of Bosideng, Xuezhongfei, Kangbo, and Bingjie.
requesting research
Through research, it is learned that Bosideng’s store management has the following problems:
> The real-time performance of store sales and inventory data is poor, and most stores need to rely on supervision to collect sales reports in each store, and then enter them into the ERP system;
> Manual entry is delayed, and the workload is large, the error rate is high, and the labor cost is large;
> If a traditional PC is used as POS, the cost and training cost are higher;
> The brand has strong seasonality and high turnover rate of shop assistants, resulting in uneven levels;
> The headquarters cannot control store sales, inventory and other data in real time, and cannot formulate and adjust brand marketing strategies in time, making management difficult.
solution
In response to the above management problems, Pinbang adopts advanced auxiliary sales management solutions to help it solve it. Store personnel can use mobile terminals to collect store sales, allocation, receipt, inventory and other data in real time, and upload the data to Bosideng via the 3G network. ERP management system.
The solution does not require the installation of computers and any network equipment in the store, is not restricted by the venue, is easy to operate, simple to maintain, and guarantees real-time data transmission. It is easy to achieve:
Sales cash register: support daily sales and special sales, complete the settlement cash register by scanning the bar code, and print the receipt;
Sales return: complete the return operation according to the small ticket;
Document query: Count the sales status of the store by day and time period, and view the sales details;
Bank payment: You can enter the amount of income and expenditure of the store.
Value
The retail management solution of Bosideng stores is based on the portable and durable industrial-grade handheld terminal PDA, and with the help of 3G network, it guarantees the successful implementation of the project, and solves the problems of difficult data collection, untimely data, and ineffective control of the store:
Time-saving and efficient: The clerk does not need to manually record sales and inventory conditions, which greatly reduces the workload of the staff and improves work efficiency;
Accurate data: the store’s purchase, sales and inventory data are accurate, and the sales data and inventory data are clear at a glance;
Accurate and real-time: The data is accurate and real-time, providing sales guidance and data analysis basis for the headquarters to facilitate rapid market response;
Management improvement: to facilitate the unified management and control of the group, the implementation of standardization in each store, and improve the execution and management level of the store.
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