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Recently, a novel “smart fitting room” was unveiled in a fashion counter in a large commercial plaza in Shanghai. Customers only need to scan the barcode on the brand’s fashion tag, and the screen of the “smart fitting room” can display the design and production information of the fashion, the model’s wearing effect and the effect display of various matching methods, etc., which are favored by the fashion crowd .
In some clothing specialty stores and department stores abroad, smart fitting rooms are no longer the latest thing. The Prada store in Beverly Hills, USA is an example.
The interactive fitting room of this store is a small room with an area of about 0.75 square meters, and the periphery is made of Privalite high-tech glass. The advantage of this kind of glass is that as long as the switch is used, it is convenient to control whether the glass is transparent or not. It does not need curtains to ensure lighting and privacy. After the fitting person enters, adjust the fitting room to an opaque state, and after the test is completed, press the switch to adjust it to a transparent state. In this way, friends outside can clearly see whether the clothes fit.
The fitting room is also equipped with a small wardrobe with RFID automatic identification technology. As long as the clothes are hung in this closet, the system will scan the relevant information of the clothes through radio frequency and display it on a touchable screen, including the color, size, and price of the clothes, so that people who try on the clothes can choose again. Not only that, there is also a “video mirror” in the fitting room. When people stand in front of the mirror, the mirror will slowly play the multi-angle and omnidirectional moving images of the fitting person.
IP phones and LCD screens are installed in each fitting room of Mitsukoshi Department Store in Japan. When a fitting person finds that the jeans he took into the fitting room are not suitable for him, he can immediately check the other styles, sizes, and inventory of the jeans in the store through the connected display screen. In addition, fitters can also communicate with shop assistants outside via IP phones, instead of running between the fitting room and the hanger.
The New York store of Bloomingdales, a famous American department store, was one of the first shops to try “smart fitting”. Fitters don’t need to walk into the fitting room at all. There is a smart mirror outside the fitting room to show the clothes customers like. It can be shown in the mirror. Just stand in front of the mirror and you can see the image after putting on the new clothes. Then, they quickly sent their appearance in front of the mirror to a website through the touch screen on the wall, and their family and friends could see it at home and quickly comment on it.
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