Stronge: Intelligence is a nuclear weapon for fast-fashion companies’ rapid development
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URBAN REVIVO (UR for short), the brand was founded in 2006. “Enjoy the senses, play with fashion” as the brand concept. UR adopts the world’s leading fashion development management concept that buyers lead product design and development. Buyer teams located in fashion centers in Paris, London, Milan, New York, and Tokyo carry out cutting-edge fashion and design a version that is more in line with China. In addition to the innovative “tide” in the market rhythm of fashion brands, the “fast” of the previous models must also be presented to consumers in a timely manner before the market influence of the fashion brand appears.
As a world-renowned fashion brand, UR is to achieve the ultimate in the essence of fashion. It is called FASHION 0℃, which is a fashion experience that always maintains a zero degree of freshness. It must quickly respond to market demand and launch new products. The operation and management requirements of the chain are very high. In each large-door store, quickly meet order requirements and eliminate inventory in the supply chain; the first-hand consumption data of the terminal store undoubtedly occupies an important position in the product design link, relying on the actual sales of the terminal to quickly adjust the marketability The predictive behavior of fashion brands is more effective for fashion brands.
Reasonable and efficient supply chain management can capture customer needs and share information in the entire supply chain, so that UR can accurately predict the possibility of inventory shortages and replenish stocks in a timely manner to avoid any delays that may result, and ensure from start to finish Synchronization of marketing plan and execution. Through the coordination of the supply chain, it is possible to reduce the scale of inventory, shorten the return period of investment, improve the quality of products and services, and speed up UR’s response to the market.
In the RFID technology project of the fashion UR brand, the fast operation of the supply chain management was completed in 7 days. Is it a foul trick? Or a beautified lie? The truth is amazing. In fact, the RFID of the creative The charm that management technology brings to brand management is much more than that. . .
RFID project requirements of UR brand
1. The rapid development of brand retail end, traditional bar code methods and warehouse equipment are difficult to meet the development of enterprises;
2. There are many processing factories, and the source label plan needs to be managed in a unified manner;
3. Extremely fast supply chain management system, collaborative information needs further real-time and rapid response;
4. The distribution of the warehouse needs to be distributed within a very short period of time;
5. Ten thousand models are on the shelves every year, and the collaboration of many SKUs and various departments is prone to errors;
6. Store inventory, receiving and dispatching goods consumes a lot of time and energy of store staff, which will indirectly affect store sales performance;
7. Clothing inventory is mainly concentrated in stores. New products are on the market for a week. It is difficult to have accurate data collection on the popularity, touch rate, and fitting rate of each style in each store, and it will miss sales opportunities and cause “fake slow sales”;
8. The store display needs scientific data support.
RFID project background of UR brand
RFID is a wireless radio frequency data collection technology, which is the best means of cargo tracking. It is superior to bar code recognition technology in that RFID can dynamically identify high-speed moving objects and can simultaneously identify multiple electronic tags. Adapt to harsh environments. At the same time, because of the uniqueness of the electronic tag identification function, it is possible to track the goods in the entire supply chain, and to know in real time where the goods are in the supply chain.
Phased benefits of the RFID project of the UR brand
supplier
1. The passed RFID projects force suppliers to hang tags, nails, label packing, and make appointments for delivery more standardized, and use technical means to curb the occurrence of bad business practices such as counterfeiting and channeling goods from the source, and realize the exchange of information and supply Collaboration and communication between suppliers will increase the transparency of supply chain management.
2. Using RFID to read the supplier’s outbound effect is better, the packing information is more accurate, the operation process is shorter and faster, and a more efficient and transparent process is jointly established.
storehouse
1. The distribution mode of electronic label and conveyor line is more accurate, more precise, faster, and realizes automatic distribution.
2. Adopting Xichuang RFID platform-style warehousing operation, the efficiency is increased by 5 times, and the throughput of the distribution center is greatly improved.
3. The second phase adopts RFID channels, conveyor lines, automatic labeling machines, and automatic box sealing machines. After going online, the efficiency can be increased by as much as 10 times, which greatly reduces operating costs and greatly saves manpower.
4. The management personnel can grasp the status of the stock materials’ purchase, sale, and storage in real time, and realize the information-transparent asset management method.
Store
1. Accurately capture data in the process, and increase the efficiency of store receipt by more than 20 times.
2. Improve the quality of inventory operations, and store inventory efficiency by more than 20 times.
3. Shorten the replenishment cycle and avoid out of stock.
4. Effectively reduce the incidence of theft and improve the customer’s shopping experience.
5. The store summarizes the information about the products that have been tried, and adjusts the store display layout accordingly to provide a reference for UR stores to better grasp the needs of consumers and carry out more accurate product production and marketing.
The successful implementation of the UR brand RFID intelligent application system marks the arrival of the intelligent commercial transformation of domestic fast fashion retail, and it also provides a successful sample of the RFID technology application model for fast fashion retail enterprises.
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