A case of “WiFi Smart Business System” for a chain retail business in Shanghai
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introduction
In recent years, e-commerce has had an increasing impact on traditional retail. Emerging technologies such as the Internet, mobile Internet, cloud computing, and big data will deeply reshape the business rules of the retail industry. A series of new technologies and business models have changed consumers and the entire retail industry. With the in-depth popularization of the Internet and smart phones, consumers have more channels to obtain information.Mobile InternetFrom concept to reality, it brings more touch points, newer interaction methods and technology trends. These factors have changed the way consumers shop and collect information. The flow of information has gradually become more real-time, and the environment faced by retailers has become more dynamic and changeable.
The Internet and mobile Internet are reshaping the business rules in the industry. For traditional retailers, how to use the new features of the Internet and mobile smart terminals to achieve pan-channel marketing, omni-channel management, and improve customer relationship management methods and optimization Business process is the biggest opportunity presented to us.
Youpin Technology Smart Business Solution
At present, the existing membership system of the Shanghai retail chain only records the consumption of customers. The company hopes to attract customers to the store or extend the stay time through WiFi. At the same time, it analyzes the location and behavior of customers through WiFi information, and combines it with the membership system to allow customers to surf the Internet. Relevant information can be pushed at the time.
Based on the above-mentioned requirements, Upin Technology’s smart business solution combines user authentication systems, information push systems, WiFi network Portal, passenger flow analysis systems, and WiFi positioning engines to achieve precise marketing, increase user stickiness, and finally realize an integrated online and offline service model.
This case realizes the function
• WiFi authentication: The user connects to the on-site WiFi, pops up the WiFi login page, submits the mobile phone number, and obtains the Internet password, that is, the authentication is passed, and the merchant can obtain customer information in this way.
• Wireless Internet: Improve the consumer experience of shoppers, enhance personalization advantages, and build brand or shop image.
• Arrival reminder: After the customer visits again, take the initiative to send the welcome message and discount information to the customer’s mobile phone via SMS. At the same time, the visits of important customers can also be sent to the store management.
• WiFi Portal: With a commercial advertising brand, you can place store advertisements and discount information, and you can also place related advertisements and charge advertising fees
• Customer flow analysis: Count the number of smartphones to the store, stay time, peak time distribution, the proportion of new and old customers, provide valuable data for product display, store operation analysis, and use background data to evaluate commercial marketing effects. As the data continues The analysis can also realize the estimation and interpretation of the operation, and guide the activities, promotion, etc. on and off the venue.
Advantages of UHF:
• Technical advantages: the company has a complete software and hardware product line, cost-effective
• Advanced concept: advanced product technology concept, real-time positioning of personnel based on WiFi network
• Enhance service: Products are specially built for brand business, which greatly enhances brand value and service quality
• Independent property rights: The products are completely independently researched and developed, and have obtained a number of invention patents and utility model patents
• Rich experience: There are hundreds of successful positioning cases at home and abroad, including exhibition halls, chain commerce, shopping malls, nursing homes, prisons and other industries
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