Advertising companies use RFID technology to recommend products of interest to consumers
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California LUV advertising company is selling a set of solutions to provide personalized advertising information for consumers holding RFID score cards. At present, the company is negotiating with several large retailers, supermarkets, and entertainment venues for pilot projects, which are called LUV smart digital signage.
IPS is an international positioning company, established in 2007, dedicated to the research of outdoor positioning technology and solutions. LUV advertising company is a spin-off company of IPS company, focusing on the research of RFID technology, the purpose is that consumers can provide personalized advertising information when they pass the advertising signs. The purpose of using RFID technology is to provide consumers with the information they need based on their location.
The company spent several years testing off-the-shelf passive tags andReader, From the high frequency (HF) 13.56 MHz version to the ultra high frequency (UHF), and the development of software to store and process personal data (such as personal information and purchase history, etc.) software. The whole solution is to realize that when the customer carries the RFID score card through the RFID reader, the LCD display screen will automatically provide the customer with a suitable advertising video.
The most efficient readers are ThingMagic and SkyeTek, and they also cooperate with two label and smart card companies, Avery Dennison and DSS Plastics Group. LUV has developed its own smart digital signage solution without using other RFID technology provider technology.
The range of reading and writing is a challenge. Through testing, it is found that the UHF reading distance can reach 1.2-2.4 meters, even if the card is placed in a wallet or pocket. In an environment with a clear line of sight, the reader’s reading range can reach up to 6 meters, such as in a hospital or nursing home ward.
In a typical retail environment, LUV will install 10 to 50 LCD advertising signs in store aisles. There will be a reader installed at each sign, if you need to read more data, you can add the number of readers. The reader is associated with the back-end server through a wired connection, and data receiving and management software based on cloud technology is installed on the server.
During the test, LUV plans to embed at least 10,000 UHF RFID tags into the score card. The card issuance process needs to store the customer’s gender, buying preferences, age range, and average income in the card.
The customer’s current location and moving location will be read. These data are used to indicate the length of time he/she stayed in front of the specific product. When a customer purchases a product with a loyalty card, his/her purchase record and the unique ID code of the loyalty card will also be stored.
For retailers, the main value of the program is to provide customers with targeted and personalized advertising videos. When the customer passes the digital display, the reader reads the ID code of the scoring card and forwards the information to the cloud software. Based on personal data information and purchase records, the display will display advertising information that may be of interest to customers.
If there are multiple people passing the advertising sign, everyone holds oneRFIDThe score card and reader will read all ID codes, and the system software will create a “virtual person” based on all personal information and purchase records, and play the most likely advertising information of this “virtual person”.
LUV adopts the SaaS (software as a service) model. The solution includes obtaining cloud data and analysis results, LCD display, reader and reader antenna, microcomputer for receiving and reading data, RFID tags embedded in score cards, etc. All of these are charged monthly. The reader is installed on the ceiling or wall, facing the direction of the tag. Adjust the reading range by adjusting the reading power.
LUV also provides a medical care version for use in hospitals or nursing homes. The company is currently negotiating with supermarkets or entertainment venues, and the market for hospitals and other medical institutions will take place in one month.
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