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Over the years, the issue of alcohol fraud has gradually attracted attention. The development status and problems of alcohol anti-counterfeiting technology are introduced, and the advantages and technical characteristics of RFlD electronic tags used in alcohol anti-counterfeiting are put forward.
Current status and characteristics of wine counterfeiting and anti-counterfeiting technologies:
In 1998, the counterfeit wine incident in Shanxi is still fresh in the memory. Counterfeit wine has become a major concern of all wineries. In response to the losses caused by counterfeit wine to their own economy and brand, each winery has invested a lot of financial and manpower. Research on anti-counterfeiting methods, has launched various series of anti-counterfeiting products, and has achieved certain results. With the continuous development and improvement of anti-counterfeiting technology, anti-counterfeiting technology has become an important part of enterprises to safeguard their own interests and establish brand image.
Although various wines have adopted various anti-counterfeiting measures, under the temptation of high profits, some lawbreakers take risks to make and sell counterfeit products. Counterfeit and inferior products are still repeatedly banned in the market. The author analyzes the fake wines currently on the market and finds that their fraudulent behavior generally has the following characteristics.
• Recycling old packaging is the main method of counterfeiting.
Since various wines on the market now adopt anti-counterfeiting measures on their packaging, such as the use of different colors and different shapes of wine bottles, crystal outer packaging, etc., these have brought difficulties for counterfeiters to counterfeit, and at the same time, the method of recycling old packaging has become a problem. It is the simplest and most effective means of counterfeiting by counterfeiters.
• Counterfeiters’ counterfeiting technology is getting higher and higher
With the development of technology, more people have mastered anti-counterfeiting technology, of course, including counterfeiters. They use counterfeit methods to produce and sell fake wines. The objects of imitation include not only outer packaging, wine bottles, bottle caps, but even anti-counterfeiting labels, which can be counterfeited almost the same as the real product, and the “product” is even more authentic than the real product. All make it difficult for ordinary consumers to distinguish the authenticity.
• Large-scale counterfeiting. Due to the high profits of counterfeit wines, especially fake high-end wines, criminals are willing to take risks under the temptation of high profits. From fraud to sales, a rigorous and orderly network is formed, and information is obtained through different information channels, so as to easily evade the government’s anti-counterfeiting activities, making counterfeit products on the market repeatedly banned.
• Fake wine mostly appears in large hotels, clubs and other dining establishments
In order to evade the enforcement by law enforcement agents, counterfeiters and sellers often use the method of breaking up into parts, mixing the entire batch of fake wine into the packaging boxes of real wine, and then retailing it to catering establishments, even if they are found They escaped sanctions because of the small number, and most of the consumers in the catering establishments are face-saving, troublesome, or believe that high-end establishments will not have fake wine, so they will not verify the authenticity through complicated methods such as telephone inquiries.
●Use shoddy methods to fake
The Shanxi counterfeit liquor incident caused serious consequences of dozens of deaths. The government departments carried out severe punishments. Counterfeiters and counterfeiters were severely punished by the law. In order to evade legal liability, counterfeiters often use low-grade wine in the packaging of high-grade wine to be shoddy, so as to avoid the serious consequences of counterfeit wine that cause life-threatening and cause the attention of law enforcement agencies and the society, thereby avoiding the law. Sanctions can be used to obtain huge profits.
The liquor production enterprises that have suffered from this have organized manpower and material resources to develop and purchase anti-counterfeiting technologies, and the anti-counterfeiting industry has also given birth to many new technologies and enterprises. The current development of anti-counterfeiting technology has the following notable features:
• Use anti-counterfeiting measures such as physical damage and information code query
If the packaging box is torn when the package is opened, or the bottle cap is damaged, or the wine bottle is damaged, these are all physically destructive anti-counterfeiting technologies. Another type of information code query technology is mainly represented by the use of laser holographic anti-counterfeiting and information code telephone query.
●The content of anti-counterfeiting technology continues to increase
With the improvement of counterfeiters’ anti-counterfeiting technology, the original anti-counterfeiting technology will soon be copied by counterfeiters. Alcohol manufacturers can only continue to introduce new anti-counterfeiting measures to deal with, from the initial physical damage to fragile labels. , To the current laser anti-counterfeiting and code telephone inquiry, there will be new anti-counterfeiting technologies introduced in the future, which will continue to increase the difficulty and cost of anti-counterfeiting technologies, making it difficult for counterfeiters to imitate.
• Anti-counterfeiting measures have a certain degree of concealment. The outer packaging is usually the brand image of the wine manufacturer and a favorable advertising position. Generally, there is no special new product launched. The manufacturer is not willing to easily change the form, pattern and material of the outer packaging. , Even new products will try to use similar or identical packaging, and will try not to affect the original packaging image when using anti-counterfeiting measures. Therefore. This requires a certain degree of concealment of anti-counterfeiting measures.
Although there are multiple anti-counterfeiting technologies coexisting, they all have different problems, which can be summarized as follows.
• Poor security
Some manufacturers use the method of destroying the bottle mouth for anti-counterfeiting, but the damaged bottle mouth can easily scratch the consumer’s hand; some manufacturers use the method of opening the bottle and destroying the cap, which makes it more difficult for consumers to open the bottle. , And some cases where aluminum alloy is used for bottle caps are also easy to scratch the hands of customers. At the same time, for this technology, although the bottle cap is destroyed, the bottle itself is intact. With the improvement of counterfeiters’ technology, the anti-counterfeiting effect of the destroyed cap is getting worse and worse.
•The anti-counterfeiting effect is not obvious
For the use of outer packaging to destroy anti-counterfeiting and attaching anti-counterfeiting labels to anti-counterfeiting, due to the low technical difficulty of the outer packaging, it is easy to be copied. With the popularization of anti-counterfeiting label technology, various anti-counterfeiting labels are easily available, such as fragile anti-counterfeiting labels, laser holographic anti-counterfeiting labels, etc. Therefore, the anti-counterfeiting products launched by manufacturers will appear similar in a short period of time. Anti-counterfeit counterfeit products.
• Verification is complicated or cannot be verified
Some manufacturers use telephone passwords to check the authenticity of anti-counterfeiting methods. This method effectively combats counterfeiters’ counterfeiting behavior. However, because this method requires consumers to call for verification, some people are not at all troublesome or uncomfortable. Verification, therefore, this leaves an opportunity for counterfeiting, and the resulting losses will also be borne by the f4 companies.
• It is difficult to control the sales process
Because the anti-counterfeiting mark of each piece or bottle is not unique or the process cannot be monitored, it is difficult for manufacturers to track and monitor the sold products. When the law enforcement officers check, they sometimes find fake and inferior products among the genuine ones. , But it is difficult to find the responsible person retrospectively, which also caused great difficulty in cracking down on the manufacture and sale of counterfeit products, and also affected the authenticity and reliability of the manufacturers in grasping the market situation.
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