Blulog develops RFID application Cool&Go to help consumers find cold drinks
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RFID company Blulog has recently developed a new system Cool&Go for consumers. This application can help consumers access RFID data related to products in the area, so that consumers can know the information of nearby refrigerated items and their storage temperature.
The system is designed as a game where consumers can get a puzzle every time they scan the QR code on the store’s refrigerated cabinet. After collecting enough puzzles, they can redeem drinks or other rewards. Jérémy Laurens, CEO of Blulog, explained that this system is designed to promote sales to brands. These brands will also benefit from this system.
Blulog is headquartered in France and was established in 2014. It mainly sells RF-based data loggers that can be placed in the refrigerator in the refrigerated car and measure the ambient temperature every 10 minutes. The battery-powered recorder transmits data to the Blulog gateway via active ultra-high frequency (UHF) RFID, and the Blulog gateway transmits data to the cloud-based Blulog BluConsole software via Wi-Fi or local area network (LAN) connections.
The company is using this technology to track the temperature in refrigerated containers, distribution centers and refrigerated vehicles. A wireless gateway is installed on each refrigerated truck to forward data to the cloud.
The active RF recorder is the size of a credit card and can transmit data to a card reader gateway within a distance of approximately 2,300 feet, which means that several gateways can cover a typical warehouse or loading dock. The recorder also has a 13.56 MHz Near Field Communication (NFC) function, so when active transmission is not available, the recorder can also use the 13.56 MHz Near Field Communication (NFC) function to read through a smartphone.
Recently, Blulog released the QR code solution ColdFinder, which allows stores or brands to provide storage temperature information before consumers buy. The store needs to attach a QR code sign to the refrigerator in the store, and then consumers can scan each QR code with a smartphone to read it.
After reading the QR code, the phone will open the website where the temperature data is stored, so that consumers can view the temperature information measured by the recorder. When the temperature exceeds the product threshold, customers can choose not to buy. At the same time, the store or brand owner can also view the data and deal with the exception in time.
In the past year, Blulog has been committed to developing solutions that combine logger data and QR code information to help brands promote their products. In 2016, the company exhibited the CoolBeer for Heineken system at the Amsterdam Trade Show, which can push the recorder information stored in beer products to the user’s mobile phone.
Here is how it works: Consumers need to download the app and turn on its GPS function. When you want to drink beer, users only need to open the app, and then they can view the information of nearby Heineken beer, and then use the mobile phone to easily place an order.
Cool&Go works in the same way, and users can download apps on Android or iOS devices. Users can search for what they want to eat in the app, such as cold soda, beer or ice cream. Then the app will display nearby food information. After arriving in the refrigerator, the user can scan the QR code to learn the temperature information of the food, and then make a purchase.
For brands and stores, the system provides an automatic method of managing temperature. Brand owners can view the temperature data in the software without having to send someone to the site for inspection. In addition, stores can view these temperatures and share these data with regulatory agencies.
Laurens said that by using Cool&Go, stores and brands can provide users with transparent information. Through jigsaw puzzles, brand owners can also realize product promotion.
Blulog is currently in discussions with several beer brands in the United States and Europe to use the Cool&Go application with their products. The company is also deploying a system for a Polish retail chain that spans thousands of stores.
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