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British Telecom has announced that it has deployed Acuitas Digital (Acuitas Digital) IoT platform for Thomas Pink, a leading shirt manufacturer and luxury clothing retailer, to help retailers achieve digital operations in physical stores. The pilot is located on Wall Street in New York City.
As part of its digital strategy, Thomas Pink adopted the Acuitas Digital IoT digital store pilot solution. Retailers can track the movement of goods and customers in the store in real time, and predict consumer behavior through big data analysis. This solution lays the foundation for the store to provide a real-time interactive experience. Its advantages include optimizing store layout and employee workflow, reducing costs, increasing sales, and bringing personalized services to customers.
Acuitas Digital Alliance (Acuitas Digital Alliance) was established in January 2016, gathering like-minded innovative technology companies, committed to let the advantages of the new digital era benefit the entire retail supply chain. The members of the Acuitas Digital Alliance include British Telecom, Intel, RetailNext, NexGen Packaging, SATO Global Solutions and Valmarc Corporation.
Acuitas Digital’s solution uses radio frequency identification (RFID) sensors based on the Internet of Things to automatically scan the entire store to accurately grasp the inventory and merchandise movement in the store in real time. The new Internet of Things method overcomes the limitations of manual use of traditional handheld radio frequency identification systems, improves the scanning operation frequency and low inventory accuracy rate, helps stores improve work efficiency and realizes a new interactive experience.
Thomas Pink can analyze consumer behavior through the IoT video sensor of the Acuitas Digital solution, including consumer goods, consumer browsing in stores, sales effects, and the performance of each store.
Alex Field, Marketing Director of Thomas Pink, said: “The Acuitas Digital solution will provide us with relevant intelligence to ensure that we can provide customers with satisfactory products at the right time and place. This solution allows customers to experience high-quality digital services.
“By using big data analysis to improve work efficiency and performance, employees can spare more time to understand customer needs instead of being busy with administrative management. This helps store transformation and benefits our employees and customers. In addition, this It can also promote our digital store strategy and really boost our performance growth.”
BT will provide customers with Acuitas Digital solutions on a global scale, integrating technical support provided by the industry’s best components, including Intel responsive retail sensors, RetailNext in-store analysis, SATO Global Solutions software and NexGen radio frequency identification system. In addition, the solution also relies on BT’s “cloud in the cloud” technology, network connectivity and international support.
Bas Burger, President of BT Americas, said: “Although there are many solutions on the market that can help retailers predict consumer behavior and improve the shopper experience. However, they are difficult to integrate with each other, and this will cause data isolation and weaken usefulness. sex.
“BT and Thomas Pink work together to maximize the commercial benefits of Acuitas Digital’s solutions. With IoT sensors, software, and analytics, Thomas Pink can fully understand store operations and consumer behavior, thereby increasing sales, increasing productivity, and achieving better Customer experience.”
The Acuitas Digital solution can help Thomas Pink and its customers in all aspects. For example, if a customer takes a men’s shirt, chooses another product elsewhere in the store and then puts the shirt down, other customers may not be able to find the shirt. Through the Acuitas Digital Alliance solution, sales staff can accurately locate products, save time in searching, eliminate customer frustration, and provide customers with a better shopping experience.
In addition, if the last item sold is the same style and size in the store, the Acuitas Digital solution will immediately send reminders to the sales assistant with its real-time features, and then automatically place the replenishment order, eliminating the need to wait until the store closes that day Inventory link.
Combined with digital signage, the solution can also recommend neckties or cufflinks to customers who buy shirts, thereby improving service quality and boosting sales. In addition, the fitting room will also be changed. The new smart fitting room will improve the customer experience and increase the sales conversion rate.
Mike Beedles, Chairman of the Acuitas Digital Alliance, said: “Customers now have even more expectations of the retail experience than before. Digital solutions can help retailers meet this challenge and allow retailers to seize the opportunities offered by emerging shopping behaviors. We are very much I am pleased to cooperate with Thomas Pink, who is implementing the digital store strategy, and look forward to achieving a win-win cooperation.”
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