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Application customers:Lianhua
Application industry:Retail chain
Application link:Visit sales, direct sales, distribution, distribution, supervision and support
Case features:
The establishment of a sales visit management information system has formed a multi-dimensional and three-dimensional monitoring system. Through the work process of business personnel at all levels, real-time collection of data required in store management, store management, promotional item management, supplier and seller management is realized. In addition to data collection of self-operated products, business personnel can also collect key market data of competitors during the visit, providing a reliable basis for rapid scientific decision-making.
Applicable industry:Various types of chain convenience stores, supermarkets, franchise stores, etc.
User background:
The fast-moving consumer goods industry has the characteristics of short product turnover, fast upgrades and many market activities. It is a perceptual product. Consumers generally purchase improvised. The product placement, appearance and packaging, advertising and promotion, price, sales channels, etc. Transaction plays an important role. Real-time information plays a decisive role in the fast-moving consumer goods industry. It is related to the formulation of marketing strategies and market monitoring. Mobile visit sales have emerged in response to the trend.
Application requirements:
Sales representative customer visits cannot be controlled
Uncontrollable visit order fulfillment rate
Product shelves, inventory, packaging, and display cannot be controlled
Unable to control product prices and competing product prices
Product promotion execution and input and output cannot be controlled
Orders and complaints cannot be controlled in real time
Uncontrollable sales channel operation status
Application implementation:
Through the new generation of iData equipped for sales representatives and sales channelsMobile IoT terminal, To extend the company’s sales management platform. At the level of sales representatives, standardize their visit routes and procedures, plan and locate geographic information, customer information, terminal data collection, product shelf information, competing product information, market information, return and exchange, order placement, inventory check and other sales activities through the WAN The mobile terminal uploads the company in real time. At the sales channel level, real-time sales information, market and competing product information, distribution information, inventory information, order information, return and exchange information, complaint and suggestion information, etc. are uploaded to the company in real time through WAN mobile terminals. The company’s promotional information, new product information, order placement and distribution information can also be delivered to the terminal in time.
Through real-time control of information, company management can quickly collect and analyze basic sales and market data at the first time, and formulate scientific production and marketing plans.
Customer benefits:
Shopping guide: the first time market data is reported and the interaction between companies is strengthened;
Sales representatives: standardize the visit process and simplify the work process
Supervision: more scientific and reasonable market supervision and verification;
Managers: understand the market dynamics at the first time and provide better support for analysis and decision-making;
Distributors: All orders are transmitted electronically to speed up the flow of orders;
Company: Everything is under control, real-time information is fully understood, and costs are reduced.
Customer Reviews:
“It’s great to realize the automation of sales management.”-Lianhua Supermarket
About iData’s new generation of mobile IoT terminals
Wuxi Yingda Juli Technology Co., Ltd. is headquartered in Wuxi National Sensor Information Center, with R&D and sales centers in Shenzhen, Shanghai, Beijing, Guangzhou and other places. It has world-class industrial design and manufacturing capabilities and is committed to R&D, design, Manufacturing high-performance, highly reliable industrial-grade handheld data terminals, leading enterprise mobility! iData’s new generation of mobile IoT terminals are based on Android and Windows Mobile operating systems, with stylish appearance, high-end configuration, ultra-light and portable, rugged and durable, and meets the IP65 industrial level And 1.5 meters drop test, battery life is better than similar products, supports barcode scanning, RFID reading and writing, infrared communication module, GPS positioning, camera, voice communication, Wi-Fi, Bluetooth, 3G wireless communication and other functions, widely used in mobile Medical, retail, clothing, logistics, meter reading, warehousing, food safety traceability, law enforcement and other industries are essential artifacts for corporate mobile operations, helping companies realize mobile operations at low cost, improve management efficiency, increase productivity, and achieve higher gains Return on investment.
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