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Recently, the “cloud ordering” program adopted in the Jordan Sports Order Fair was a great success, which caused a lot of shock in the Chinese shoe and apparel industry. The reason why this incident has attracted widespread attention in the industry is that it was the first to open the “cloud order fair” in the Chinese apparel industry and was the first to succeed.
Jordan is a leading sporting goods brand enterprise in China. The company has achieved annual sales revenue of nearly 4 billion yuan and net profit of over 600 million yuan. It has opened more than 6,000 brand stores across the country, and its brand management performance and comprehensive strength rank among the sports goods industry. Forefront. Jordan’s super-large ordering fairs throughout the year, from the earliest manual ordering to the PDA ordering in cooperation with Pinbang Technology in 2010, to the more flexible and intuitive tablet ordering, each step is bold and innovative and dare to try. Jordan won a huge market opportunity. While peers widely used PDAs and tablets to place orders, Jordan put forward higher demands on himself.
The clothing industry has always been at the forefront of fashion in the public eye. The styles that appear in traditional order fairs are all new products developed based on the R&D team’s understanding of trends. It is difficult for distributors, wholesalers, store managers, and shopping guides everywhere to participate in new products. In the planning and design link, the style can only be determined at the quarterly order fair. The real customer demand information they obtain in the first-line market cannot be fed back to the brand’s R&D headquarters in time. In this context, Pinbang “cloud ordering” The solution came into being.
The “Cloud Ordering” solution is developed by Pinbang Technology based on Internet+. It first proposed the concept and technical architecture design in 2013 in the country, and it was officially launched in 2014. It was not until March 2016 that the large-scale application in Jordan’s order fair finally allowed the public to appreciate the true charm of Pinbang’s “cloud ordering” solution.
“Cloud Ordering” covers the entire product life cycle of new product planning and design, review meetings, reservations, ordering meetings, and auxiliary sales management. It fully takes into account the sensitivity of the front-line personnel of each specialty store to the market, and can not only collect opinions for designers’ reference, but also Directly participate in the first and second trials of the model, and can also realize the remote multi-platform 3D model display. Thousands of specialty stores across the country can view and choose the optimistic style through the cloud before the order fair. The final order confirmation will be done at the order fair. It improves the ordering efficiency and makes more accurate ordering decisions for the decision-makers of the enterprise.
Pinbang’s “cloud ordering” system integrates all order fair modes such as PDA ordering, tablet ordering, WEB ordering, PC ordering, etc. The terminals are all freely selected by customers, which is fully in line with the personalized ordering service in the Internet era. Pinbang took the lead in proposing “cloud ordering” in the country, truly making ordering easy and simple. It can be seen that “cloud ordering” is a perfect ultimate order fair management system.
In addition, data security is also a major problem in the industry that has not successfully implemented the “cloud ordering” program. Some domestic brands have tried to develop a “cloud ordering” system, because the data security is not enough, they can only sigh at the “cloud ordering fair”! And Pinbang’s “cloud ordering” solution is to synchronize the work of the master and slave database servers, once it appears It can be switched immediately when it is down; the system uses load balancing technology to reasonably allocate the number of users connected to the application server to avoid system crashes caused by excessive pressure; the terminal local data is encrypted and stored, and a series of technical measures are adopted for the terminal to prevent the leakage of image data . The success of the Jordan Order Fair just verified the technical advantages and reliability of Pinbang’s “Cloud Ordering” solution.
Who can hold the trend, who is the winner. Jordan Sports is always the first “crab-eater”, not only because of its innovative and pragmatic corporate genes, but also because of its keenness on the market and grasp of advanced technologies in the future. Opportunities are always being chased, but they have never been surpassed! We have to applaud Jordan’s pioneering work, and we should also pay tribute to Pinbang’s “Cloud Order”!
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