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Sole, a world-renowned shoe company, began selling high-quality loafers and special soles nine years ago. In order to improve the supply capacity of the company’s products in retail stores, Sole has now introduced RFID technology.
In recent months, Sole has received great attention from the media and world-class athletes-from mountaineer Ed Viesturs, to ultramarathoner Dean Karnazes, to NBA players-all of which illustrate the increase in demand for the company’s products. In order to increase product sales and meet customer needs, the company has cooperated with some retailers to install RFID display stands in stores. The RFID tags affixed to Sole soles, sandals and socks can be counted regularly, so as to obtain real-time visibility of each store and inventory. sex.
“If we introduce this technology to track store inventory levels, retailers can maximize the use of the goods they have on hand and avoid excessive and under-stocking,” said Jonathon Koop, sales director of Edge Marketing Corp SOLE.
SOLE Chief Anti-hacker Andrew Baerg stated that the company has been interested in using RFID technology to track products in the past few years. He said Sole is now choosing EPC Gen 2 UHF passive RFID tags and readers for the test project. The pilot project will be launched in September this year and will last until January 2010.
So far, some retailers have agreed to install RFID product display stands in more than 20 stores across the country. The display rack is circular, about 6 feet high, and extends from the center of the stand, which can hold 120 SOLE items.
An RFID reader will be installed on each shelf, and the reading range of the reader’s antenna can cover all the items on the display rack and a few feet outside the display rack. Sole manually affixed the labels to the products shipped to each participating store, and the store placed all the products on the rack. The reader is set to scan the tags in the reading area at a certain frequency, and the data is automatically uploaded to the WEB management software through the reader’s Ethernet or Wi-Fi network connection.
When the inventory of a product’s classification, size, and color drops below the preset value, participating stores receive an email alert from the system, suggesting to place another order, Koop said. In this way, staff can log in to the SOLE network order management system to confirm or adjust orders.
“The application goal of this RFID system is that as long as retailers put all their inventory on the rack, they will never be out of stock, because the system will place orders in time to supplement the sold products,” Baerg said.
Baerg admits that customers may remove the labeled products from the shelves from time to time, put them in other places in the store, mix them with other products, and fail to pay attention to them in time; this may cause the system to place orders again and cause excessive inventory.
“There is a certain error rate,” he said, “we will accept this.” At the same time, regardless of the store’s best efforts to maintain accurate inventory, peak demand will also create the opposite problem: a certain type of shoe is out of stock. However, he said that the Sole warehouse will ship new orders within 24 hours. In general, the new system will better manage inventory, thereby increasing sales.
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