The Application and Development of RFID Technology in China’s Retail Industry
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1. Overall lagging behind the international level
There is a big gap between China’s domestic commercial retail companies and multinational commercial companies in terms of capital scale, sales capabilities, marketing techniques, and management methods. One of the main manifestations is the low level of enterprise management and informatization. Only 6.84% of enterprises have basically realized e-commerce. The informatization investment of circulation enterprises accounts for less than 2% of total assets on average, which is 8%-10% of foreign large enterprises. Compared with the level, there is a big gap. The total investment in IT currently accounts for less than 0.2% of total retail sales in China, and international retail giants basically account for more than 2%.
2. Great development potential
Compared with the international retail giants, the advantages of domestic retail companies mainly have good policy resources, which are very beneficial in seeking expansion through mergers and acquisitions. Further strengthening the combination of domestic and foreign trade is an important way for the development of my country’s commercial retail industry. Encourage the combination of domestic enterprises and foreign-funded retail enterprises, and the development prospects of retail enterprises will be broad.
3. The same development path as the international retail industry
From the promotion and application of barcode technology to maturity, China’s retail industry has been closely following the development of the international retail industry.Nowadays, retail giants such as Wal-Mart and Metro have turned their attention toRFIDTechnically, the reason is that they have developed rapidly, and competition has introduced them to a higher platform. After a period of development, the domestic retail industry will inevitably apply RFID along with this trend. It is only a matter of time.
4. Always be prepared
With the further opening of the Chinese market, the world’s retail giants are entering China in an all-round way. While lamenting the strength of foreign capital, China should also see the application of foreign capital to information technology, so as to plan Chinese local retail companies more scientifically. The future development of retail companies is crucial.A successfully appliedRFIDThe system is put into practice. Because the radio frequency technology itself is vulnerable to environmental interference and other physical characteristics, it must go through a large number of preliminary tests. Therefore, at this stage, the domestic retail industry must actively face the industry’s new technology and management mode, and implement it in combination with the case of foreign retail giants. Experience, conduct part of the work test, accumulate valuable experience, and be able to invest in the arena of the retail industry with sufficient preparation at all times to strive for sustainable competitiveness and profit margins.
Development status of domestic RFID technology
RFIDThe domestic development of the industry has made considerable progress, and significant progress has been made in product independent development, but the market space for system integration needs to be explored. After years of research on RFID technology, some companies have developed a series of standard products used in different fields, and have also initiated and created some successful cases, especially in the fields of manufacturing, supply chain management, and food safety management.
How do domestic retail companies respondRFID
First of all, in the face of the RFID boom, Chinese retail companies need to choose the appropriate system at the right time according to the actual needs of the company, and consider which links can obtain the expected return on investment? We can focus on the following three aspects:
1. Improve efficiency and reduce cost. Inventory inventory of goods in and out of the warehouse
2. Promote sales and increase revenue. Timely replenishment customer management: including customer shopping environment; customer purchasing experience; VIP customer management food hygiene and safety
3. Reduce loss and improve store theft of goods, logistics loss, natural loss of goods
Secondly, we need active actions, learning, research, evaluation, and testing.Upcoming basedRFIDThe global retail supply chain reform of technology application will create more space for the development of the industry.
In the first step, before deciding to implement RFID, a company must first recognize RFID, make sure whether RFID is consistent with the company’s long-term development strategy, and avoid blind submission.
The second step is testing. Once an enterprise has a scientific evaluation of RFID, it can be considered for implementation. At this time, the most important task is to select a suitable partner for small-scale testing.
The third step is full implementation. In order to avoid the problem of risk,RFIDThe plan will definitely be carried out gradually.
Finally, according to the current development of the retail industry, we suggest that the retail industry can start from the following areas: logistics warehouses, supermarkets, household appliances, household products, and branded apparel.
A. Logistics warehouse
The statistical management of warehouse entry and exit is an important part of the logistics and distribution process, and optimizing inventory is very important for the retail industry.RFIDThe status quo of market development proves that to realize the tracking management of the entire logistics distribution, the first use of electronic label management in the warehouse management link is the first node that can bring benefits at this stage. With the development of technology and the improvement of specific implementation details, the warehouse As the center, carry out the extension of the upper and lower logistics supply chain, and finally complete the entire intelligent tracking management of the entire logistics system. B. Supermarket home appliances
From cost considerations, electronic tags cannot reach the so-called “5 cents” level for a long time. Taking into account the factor of affordability, we suggest that you can start with the relatively high-cost home appliance product testing and establish an order center Integrate store replenishment orders with distribution centers, reduce the frequency of supplier distribution, reduce logistics costs, and ultimately achieve a win-win situation for suppliers and retailers.
C. Household products
Household products are often set as a unit, and logistics and distribution are prone to lack of parts and chaotic sets. In addition, the messy central inventory and store inventory management lead to high turnover costs. Many home furnishing companies have troubled their brains.RFIDThe application of the system can alleviate and completely solve their problems. A few days ago, the Shenzhen Evening News published a report by Zhao Qi, vice president of supply chain at B&Q (China) headquarters, about the “supply chain competition has begun”.
D. Brand clothing
Brand clothing generally adopts a chain operation mode, especially in areas where the brand clothing market is developed such as Shenzhen. The logistics and supply chain links are also a major problem that plagues clothing companies. In addition, brand clothing has an inevitable demand for anti-counterfeiting. The use of the global unique coding feature of electronic tags will be completely resolved, plus the fully intelligent VIP member management mode of electronic tags, it can be said that,RFIDThe application in the apparel industry will usher in another new stage of development for Chinese brand apparel.
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