Tyco releases new controllable beam antennas to help retail stores collect product movement data
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A number of retail stores in the U.S. and Europe are trialling Tyco retail solutions’ new controllable beam ultra-high frequency (UHF)RFIDantenna. According to the company, this new antenna can not only determine the location of an item, but also the direction of the item’s movement. This trial used the new IDA-3100 antenna, Sensormatic IDX 2000 or IDX 8000 reader, and TrueVue software to provide customers with details on how to move items in a particular space (such as the interaction between customers and products in the fitting room or at the door) Way).
Tyco claims that this new antenna can lead to smarter passive UHF RFID deployments.
Currently, most in-store RFID solutions are implemented by scanning tagged items with handheld readers or fixed readers. The data obtained in this way has many limitations. In addition, some retailers will deploy RTLS technology to achieve real-time positioning of items. RTLS technology can provide better visibility, but it is more expensive. Randy Dunn, senior sales manager of Tyco’s retail business solutions, said: “We have seen a gap in the market, and this is the reason IDA-3100 was designed.”
IDA-3100 is 33.8cm*37.2cm*1. 9cm in size, and can be installed in the locker room, locker room entrance, store entrance, or the corner of the wall or ceiling of the cashier. The antenna can emit an RF beam across the reading area to read the tag passing by the antenna, thereby determining the direction of the tag’s movement. Knowing the direction of label movement, store managers can understand which garments are brought into the locker room and how long they stay, or track the movement of items from the store to the store exit. The system is not designed to provide RTLS functions for the entire store, it just provides visibility of the movement of goods in a specific area.
TrueVue software can provide data analysis (such as: the most frequently brought into the locker room, sales conversion rate, etc.). The software can also send real-time reminders to the staff (such as: there are clothes that need to be taken out in the dressing room).
Dunn said that the use of the IDA-3100 antenna may bring some more consumer-oriented solutions. Consumers can understand the data of the product brought to the locker room and check whether a certain item of clothing in the store is in stock online. He said: “We hope this is the first step towards success.”
The Sensormatic reader can support up to 8 antennas. In this way, one reader can simultaneously monitor 8 separate locker rooms within the reading range.
The traditional fixed-beam antenna intelligently transmits a narrow RF beam in a single direction or uses a wider beam to emit all RF energy. IDA-3100 can emit a narrow RF beam in a specific area (left, middle, or right), then switch to the next area, and sweep within this area to achieve a wider area of high-energy focusing. In this way, IDA-3100 has the recognition of the movement of the article.
Duun said that IDA-3100 is currently in use in a large retail store in North America and a retail store in the UK.
Duun said: “We also arranged antenna performance tests at the exit.” The store has built-in this antenna on the Sensormatic dual-frequency (AM/RFID) UltraExit base at the exit for tracking inventory accuracy and theft detection (EAS). system).
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