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Yimao Technology is not only a smart hardware company, but more precisely, a company with multiple attributes of smart hardware + software + Internet + big data. It is an offline retail operation marketing SaaS platform and big data based on a smart shopping cart system. company.
For Xu Bubing, the founder of Nanjing Yimao Information Technology Co., Ltd., it is now ushering in a period of entrepreneurship. After three years of accumulation, under the background of the emergence of new retail and the emergence of unmanned shopping supermarkets, the smart shopping cart independently developed by Yimao Technology has attracted widespread attention in the industry and abroad.
Compared with traditional shopping carts that only have storage functions, the smart shopping cart developed by Yimao Technology is full of “scientific sense” in terms of appearance and function. It is particularly worth mentioning that this shopping cart is essentially an “entrance”, an online and offline “connection point”. In addition to navigation, self-service settlement, and anti-theft functions, it can also collect user data and provide services to users. Accurate portraits. As Xu Bubing said, Yimao Technology is not only a smart hardware company, but also a company with multiple attributes of smart hardware + software + Internet + big data, and an offline retail operation based on a smart shopping cart system. Marketing SaaS (software as a service) platform and big data company.
Born to solve “pain points”
Recently, Amazon and Tmall’s unmanned shopping supermarkets have attracted the attention of the public, and the intelligent new retail formats have made people shine. In fact, as early as 2014, Xu Bubing has penetrated into the retail industry and started to build smart shopping carts, preparing to stimulate the offline transformation of traditional retail companies through the transformation of existing shopping carts.
Through in-depth research and analysis, Xu Bubing has pinpointed two pain points for consumers when they go shopping in offline supermarkets: one is the blindness of consumers when looking for goods in the store; the other is that the checkout often takes a long time. For the team, the consumer experience is not good.
For supermarkets, there are also many pain points that need to be resolved urgently. For example, the lack of consumer connections and low stickiness; difficulty in breaking through the bottleneck of store revenue; increasing labor costs; lack of data collection and analysis, etc. And by creating a smart shopping cart, you can completely break up the data barriers between supermarkets, suppliers and users, make information open and transparent, and then through in-depth mining, you can convert and use existing data multiple times to maximize value. .
It is based on this original intention that Yimao Technology has spent three years focusing on the research and development of smart shopping carts. Today, Yimao smart shopping carts have been used in some large shopping supermarkets in Nanjing. After the reporter’s experience, the reporter found that for ordinary consumers, just scan the product code like a cashier and put it in the car. In this process, whether it is a wrong scan, a missed scan, or even two items in one package. , The smart shopping cart is clear at a glance. Consumers make payments while shopping, and then go out through a dedicated channel, which greatly reduces shopping time and eliminates the labor of cashiers. In addition to facilitating settlement, the smart shopping cart of Yimao Technology has two core functions: navigation and anti-cheating. On the one hand, the navigation function allows consumers to quickly find the goods they want to buy; on the other hand, when consumers are shopping, the tablet computer of the shopping cart can display the preferential information of the goods at their location in real time, and the precise positioning can reach 1.5 meters. . This means that consumers will not miss the discount information on the products they pass by.
The anti-cheat function is the unique feature of this smart shopping cart. Xu Bubing introduced that the smart shopping cart self-service settlement function that has appeared on the market currently mainly uses RFID (Radio Frequency Identification) technology. The electronic tag of the product is identified through the card reader on the shopping cart to realize settlement. The disadvantages of this technology are quite obvious. Firstly, the electronic tags need to be pasted one by one by employees, which increases the material and labor costs. Secondly, the signal of RFID technology cannot effectively penetrate the metal, and the identification may not be so accurate and easy. Cause “cheating” phenomenon.
The method of Yimao Technology is based on a barcode scanner, which allows consumers to scan barcodes on their own. At the same time, through the sensor clusters deployed on the vehicle to recognize products and consumer actions, when there is a “cheating” situation such as entrainment scanning or skipping scanning and putting the product directly into the shopping cart, the smart shopping cart will send out The alarm sounds to remind. In addition, when more than two people add items to the shopping cart at the same time, the self-checkout will also stop.
All in all, the smart shopping cart developed by Yimao Technology has obtained a number of patents in technology, which is ahead of its peers.
Explore the value of data in depth
Compared with traditional shopping carts, the smart shopping cart of Yimao Technology has brought a complete change to the supermarket format.
Although supermarkets are crowded with people, consumers basically “buy and leave”. For supermarkets, the retention rate of users is extremely low. With the smart shopping cart, the data left by every consumer behavior is deposited on the platform. When the data is collected to a certain scale, it can be analyzed through targeted models and can be used effectively.
Collecting data, mining data, and analyzing and using data, and so on, the smart shopping cart created by Yimao Technology is essentially an “entrance” through which online and offline integration can be carried out. Furthermore, Yimao Technology uses smart shopping cart series to deploy large supermarket stores offline, and even develops a 24-hour unattended smart system to deploy convenience stores in various communities in the future, and then builds a smart store covering the entire supermarket. Ecosystem to complete the smart upgrade and transformation of offline supermarkets.
According to Xu Bubing’s plan, in addition to the existing smart shopping cart icart, Yimao Technology also has a mobile phone APP Yimao iMart and online operation marketing SaaS platform imad. Among them, the mobile APP will be built into a life circle and a community life exchange platform. During operation, consumers can obtain discount information of nearby supermarkets through the platform, make online purchases, or check online in advance, so as to generate maps by themselves to facilitate on-site navigation.
It is not difficult to see that in such a model, online and offline have been seamlessly connected. Consumers consume online at different clients, then experience offline, complete the consumption, and form a good closed loop. In this way, the transformation and upgrading of the traditional retail industry is suddenly clear.
In this whole process, the most valuable thing is that through account login, various online and offline consumption data of consumers will be collected and analyzed, and then user portraits will be generated. This is a huge asset for suppliers, supermarkets and even manufacturers. Suppliers and supermarkets can obtain a variety of services such as data-driven decision-making, data in-depth management, user demand mining, and credit evaluation; manufacturers can produce on-demand and precise customization based on the generated data.
Xu Bubing also believes that the so-called new retail is a new form that combines online and offline modern logistics, artificial intelligence, and data analysis. With this as the starting point, a variety of business models have a lot of room for imagination. In addition to building itself into a data platform, Yimao Technology can also evolve into a SaaS platform for Internet advertising distribution and operational marketing.
The advertising model of traditional enterprises is often difficult to quantify its conversion rate, and the advertising in the Internet age can effectively avoid this drawback. What content can be quantified and controlled one by one, in what time period, in what way, for what kind of group, and how long it will be played. On the imad platform of Yimao Technology, customers can accurately place advertisements on their own through the above-mentioned different dimensions. Moreover, after the delivery is over, customers can also obtain data such as the number of clicks, the number of impressions, and the conversion rate in the later stage, so that the data can be truly used. Of course, the offline retail industry can also use the SaaS platform to quickly generate various promotional tools, and implement the overall marketing solution at low cost in real time.
Form a new ecology
Yimao Technology’s smart shopping cart has moved many industries that were unimaginable before. From a careful review, we can see that there are at least these few commercial entities that have been changed by this small shopping cart——
Supermarkets and consumers: the most direct beneficiaries. Needless to say, it is convenient for consumers to shop. For supermarkets, Xu Bubing introduced that smart shopping carts can be connected to the supermarket ERP (Enterprise Resource Planning) interface, which can save the supermarkets by at least 2% in cost and increase the number of people by 30%. Traffic and 10% of sales; real-time marketing implementation.
Supplier: Collect effective data to achieve precision marketing;
Peripheral merchants: Realize linkage with the supermarkets, use smart shopping carts to divert the flow of people from the supermarkets, and have been developed many times.
Manufacturer: Use the smart shopping cart platform to accurately place advertisements.
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Therefore, as Xu Bubing said, Yimao Technology is not only a hardware company, but more importantly, a technology company with Internet genes and a combination of software and hardware with multiple attributes. Around the platform of smart shopping carts, a new ecology of highly integrated online and offline will gradually emerge.
Of course, this is not a paper talk. At this stage, Yimao Technology has reached a formal cooperation with a well-known chain supermarket in Jiangsu. The latter has more than 2,000 stores across the country. This year, it will carry out intelligent transformation of 84 stores in Nanjing. There will be about 10,000 m series shopping carts and 600 s series shopping carts. Negotiations with two other large supermarket chains are also proceeding smoothly. It is expected that more smart shopping carts will be installed next year…
The blueprint for the future drawn by Xu Bubing and Yimao Technology is slowly realizing.
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