Alcohol anti-counterfeiting traceability solution-the eye-catching golden eye makes counterfeit nowhere to hide
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Kunrui’s RFID product anti-counterfeiting solution uses automatic identification technology and information encryption technology to give each product a unique identity label. Through product coding and supervision of circulation sales information during the production process, each product is realized Supervise, manage and control the logistics and information flow of the company. It covers the entire production and circulation links from production, warehouse storage to market inquiry, and has a high degree of flexibility. After being combined with the logistics system, it has powerful anti-counterfeiting, anti-channeling and all-round traceability functions.
my country’s wine industry has continued to grow in recent years, and the production and sales of wine products have also been continuously increasing. However, counterfeit and inferior alcoholic products have been repeatedly banned, which has greatly damaged the market environment, caused huge economic losses to enterprises, and seriously affected people’s health and life safety. Wuliangye, an old customer of Kunrui Electronics, also faces this problem.
Although anti-counterfeiting measures have been updated, there are three main factors that make counterfeit wines repeatedly banned: one is that most wineries have backward anti-counterfeiting methods; the other is that the labeling process is simple and easy to counterfeit (through label manufacturers, recycling, etc.); and the third is that the label can be identified Poor sex, consumers cannot judge the authenticity of the label.
Under such circumstances, Kun Rui used radio frequency identification (RFID) technology to add a unique electronic ID card to each bottle of wine. The RFID anti-counterfeiting traceability system covers the circulation links from production to warehouse storage to market inquiry, and has high integrity and flexibility. After it is combined with the logistics system, it will have powerful anti-counterfeiting, anti-channeling and all-round traceability functions. The system uses automation technology, automatic identification technology and information encryption technology to give each product a unique identity label. Through the product code and the supervision of circulation and sales information during the production process, the logistics of each alcohol product is realized. , Information flow for supervision, management and control.
Kunrui Electronics has been paying attention to wine traceability projects, and designed proprietary labels and RFID anti-counterfeiting traceability solutions for multiple wine producers to meet their anti-counterfeiting traceability needs. Beginning in 2009, Kunrui Electronics cooperated with Wuliangye Group to use RFID anti-counterfeiting technology. On the basis of bottle code and box code, it added a unique RFID code, three codes in one. It is the first domestic company to apply RFID technology to alcohol anti-counterfeiting and traceability. Business. Kunrui, as the only provider that can provide a variety of application chips to overall solutions, guarantees anti-counterfeiting and traceability functions from the chip source. After 11 years of stable operation of more than 400 million bottles of wine anti-counterfeiting labels, it has accumulated a wealth of production, Management and application implementation experience. Users of Wuliangye can easily use the mobile app to easily identify the RFID tag on the wine bottle to identify the authenticity. The note contains the name of the bottle of wine, production date, distribution area, anti-counterfeiting inquiries, location and other detailed information.
Kunrui Electronics uses RFID technology as a data management method to automatically identify the operation process of the company’s production and distribution and realize information management to ensure the accuracy of the management of various categories of alcohol in the business process. Informatization construction is mainly aimed at the implementation of anti-counterfeiting, traceability management, warehouse management, distribution management, and flow traceability to create a public service (food safety anti-counterfeiting traceability) platform for effective government supervision and consumer trust. The 11-year cooperation has fully proved Wuliangye Group’s recognition of Kunrui Electronics’ quality and reliable chip products and anti-counterfeiting traceability solutions; Kunrui Electronics has developed four generations of label products for Wuliangye Group before and after, and the upgrade to fragile labels is also sufficient It shows Kun Rui’s sincerity and service to customers.
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