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1. Project background
In recent years, many people have turned their consumption eyes on jewelry, believing that jewelry can not only maintain value, but can also be used as decorations without losing money. As everyone knows, due to the desire of some merchants, counterfeit and inferior jewellery floods the market. At present, most consumers do not have the ability to identify the authenticity and quality of jewelry and jade. This inherently has certain weaknesses on both the buyer and the seller. And this weakness cannot be changed in a short period of time. Our jewellery knowledge propaganda is limited, and it is impossible to reach the period when the whole people understand jewellery. In order to prevent counterfeiting, jewelry companies usually issue identification certificates for jewelry, but currently there are even fraudulent identification certificates, which undoubtedly makes it more difficult for consumers to buy authentic jewelry.
Aiming at the current anti-counterfeiting status of jewelry manufacturers, Shengma Technology has created an anti-counterfeiting solution based on NFC technology for jewelry manufacturers to ensure that every piece of jewelry has a unique “ID card”—NFC anti-counterfeiting label. NFC-enabled android phones can check the authenticity of jewelry. At present, both Remy Martin and Moutai adopt NFC anti-counterfeiting technology.
Two, program introduction
The NFC anti-counterfeiting query system developed by Shengma Technology is a new generation of IoT anti-counterfeiting third-party platform integrating cloud computing, cloud storage, NFC, and mobile Internet. Shengma NFC anti-counterfeiting query system is mainly composed of 4 parts: NFC anti-counterfeiting tags, NFC readers, data centers, and mobile apps.
1. NFC anti-counterfeiting tags, each tag has a globally unique chip serial number and cannot be copied. The NFC anti-counterfeiting label is affixed to the sealing part of the jewelry package to prevent transfer, and it will be destroyed after use;
2. NFC reader, the jewelry manufacturer logs on to the PC-side operation background, connects to the NFC reader, and writes the jewelry related information into the NFC anti-counterfeiting label;
3. The data center stores all kinds of product information. When the authenticity of the product is inquired through the mobile phone APP, the product information in the NFC anti-counterfeiting tag can be read;
4. The mobile phone APP, as the channel connecting the data center and the NFC anti-counterfeiting label, gives the end consumer a brand-new anti-counterfeiting inquiry experience: open the Shengma NFC anti-counterfeiting inquiry APP on the mobile phone (android mobile phone with NFC function), connect to the network, and close to the sticker NFC anti-counterfeit label jewelry, you can immediately know the authenticity of the jewelry.
Flow chart of Shengma NFC anti-counterfeiting query system:
Three, program advantages
1. The uniqueness of NFC anti-counterfeiting tags. Every NFC anti-counterfeiting label provided by Shengma Technology for customers has a globally unique serial number, and the information written on the label adopts advanced dynamic digital encryption technology, and the label information cannot be copied. In addition, the NFC anti-counterfeiting label is made of fragile materials to ensure that the label cannot be transferred;
2. Convenient anti-counterfeiting query. The anti-counterfeiting query system based on NFC technology makes the anti-counterfeiting query more convenient: place the android phone with NFC function close to the NFC anti-counterfeit label on the jewelry (the phone is connected to the Internet), and the authenticity information of the jewelry can be displayed on the phone;
3. NFC anti-counterfeiting tags can carry rich information. In addition to verifying the authenticity of the jewelry, it can also read other related information about the jewelry: information about the jewelry manufacturer, production date, origin, specifications, etc.
Fourth, the value of the program
1. The NFC anti-counterfeiting query system provided by Shengma Technology for jewelry manufacturers adopts advanced dynamic digital encryption technology, so that counterfeiters have no place to copy, which can effectively protect the intellectual property rights and brand building of jewelry manufacturers;
2. The NFC anti-counterfeiting solution provided by Shengma Technology for jewelry manufacturers can not only solve the problem of anti-counterfeiting for jewelry manufacturers, but also display rich product information on the APP side, which enhances the stickiness between consumers and jewelry manufacturers;
3. By combining NFC technology with anti-counterfeiting and mobile Internet, Shengma Technology provides consumers with a brand-new anti-counterfeiting inquiry experience and obtains more secure anti-counterfeiting information. Advanced NFC anti-counterfeiting technology better protects the rights and interests of consumers, allowing them to purchase authentic products with greater confidence.
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