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Experts pointed out that the “Yangcheng Lake Hairy Crab” business model mobilizes people’s consumer demand through brand building and channel innovation, which finds a new way for traditional agricultural products in line with modern marketing, and is worth learning and learning from many high-quality specialty agricultural products in China. . Brands created need to be protected. Unprotected brands will soon lose brand value and become synonymous with counterfeit and inferior products. “Yangcheng Lake hairy crabs” are now quite well-known and have become high value-added agricultural products. This is in line with the local government’s emphasis on branding the local geographical indication products, building regional brands, and formulating strict production and safety standards. In terms of quality supervision and management, to ensure food quality, “brand building must be patient, not eager for quick success and short-term profit, and must persevere and continue to invest and promote.” This point is very worthy of learning from the governments and production and distribution companies of the origin of many domestic local products.
System planning:
Take advantage of the latest Internet of ThingsRFIDAnti-counterfeiting traceability technology can help build distinctive brands, protect brand value, help companies ensure product quality and authentic sources, build consumer confidence, drive mobile Internet marketing, promote product sales, and expand brand influence. We hereby propose an IoT RFID anti-counterfeiting and traceability solution for “Yangcheng Lake Hairy Crabs”, using the RFID anti-counterfeiting traceability system developed by us, to establish our own brand anti-counterfeiting traceability service platform for local production companies, which not only prevents counterfeiting, but also traces the source, and can prevent distribution Merchants Chuanhuo.
operation procedure:
1. The specific method is to wear a tie-type NFC anti-counterfeiting electronic tag to each hairy crab that has passed the inspection during each batch of hairy crabs.
2. Paste the NFC self-adhesive anti-counterfeiting label on the outer packaging box of hairy crabs, and paste the logistics tracking RFID electronic label on the shipping box. At the same time, complete the initialization of the anti-counterfeiting label and logistics tracking label, and save the label data to the database of the service platform.
3. Use RFID handheld to scan the logistics tracking label and upload the shipping information to the service platform database during distribution and delivery. When receiving the goods, the distributor also uses the RFID handheld to scan the logistics tracking label and uploads the receipt information to the service platform database.
4. When consumers make a purchase, they use their NFC mobile phones to scan the NFC anti-counterfeiting electronic tags, and the App will automatically find the authenticity information of the hairy crabs and the logistics and distribution process information, just as clear and clear as the tracking of the courier delivery process.
5. After completing the sales, the dealer uploads the sales data to the database of the service platform.
6. The manufacturer enters the system background to query the current flow of the statistical product, real-time sales progress and other information.
The entire process has clear operational responsibilities and no omissions in quality tracking to ensure the quality of origin and brand reputation of hairy crabs. Consumers are at ease, businesses are at ease, and government food regulatory agencies are at ease.
The overall operation process model is shown in the figure below:
Solution value:
1. Brand protection of the original manufacturer, anti-counterfeiting protection of the quality of the original hairy crab brand, and the quality of the hairy crab can be traced and traceable;
2. To prevent distributors from collaborating with goods, manufacturers should strengthen channel management and control, and real-time data tracking and analysis;
3. Consumers can buy authentic Yangcheng Lake hairy crabs, buy them with confidence, and consume happily, and promote the spread of the brand;
4. Government supervision is easy, and the product information and distribution tracking information of hairy crabs can be checked on the spot at any time, and the whole process is supervised.
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