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I. Overview:
Newsstands have always played an important role in people’s lives, providing a wealth of newspapers, magazines and periodicals to meet people’s daily reading and information acquisition needs. With the development of Internet media and the rise of the Internet of Things industry, the traditional newsstand role has gradually changed its role, its position in people’s lives and its management methods. You can often see applications such as barcodes, two-dimensional codes, and RFID electronic tags in consumer products, item management, file management, logistics tracking, etc. in daily life.
For example, use a smartphone to scan a QR code to obtain price information and product introductions of a certain product.Also available throughNFCTechnology to complete bill payment, or identity verification, etc. These have greatly facilitated people’s daily life and are quickly accepted and liked by people under the rapid spread of the Internet and the Internet of Things.
becauseRFIDThe role of electronic label technology in the Internet of Things is becoming more and more important, so this article will also focus on describing the outstanding advantages of RFID in the management of newsstands.
2. Analysis of the characteristics of newsstands:
1. Distribution characteristics of newsstands:
The main function of newsstands is to provide people with daily instant reading needs. Therefore, newsstands are mainly distributed in places with high crowds and large flow of people. Specific locations such as residential streets, ground bus platforms, subways, large commercial centers, event centers, etc.
2. Features of Newsstand:
Newspaper kiosks can provide newspapers, periodicals, magazines, etc. that can meet people’s daily reading needs. People can get instant information through the kiosks while waiting for the bus, resting, or talking.
In addition to the function of reading information instantly, newsstands also have unique advantages such as TV advertisements, posters and other advertising information due to the large flow of people around them and the high density of people around them.
3. Newsstand management features:
Since the distribution of newsstands is closely related to the density of personnel activities in the area, the size of the flow of people, and the reading habits of the active people, the distribution of newsstands is very uneven, and management and inspections are difficult. Therefore, the management of newsstands requires a lot of manual operations to complete. The management of the newsstand is completed through regular inspections by a large number of personnel.
3. Newsstand management:
Since the operation of the newsstand is mainly affected by the density of people in the specific geographical location and the reading characteristics of the active population in the area, in order to maximize the operating income of the newsstand, the newsstand management company needs to do regular statistics to obtain the operation of the newsstand Real-time information. In this way, the newsstand management company can grasp the operating characteristics of the newsstand, and decide which periodicals and magazines to deliver, which or which types of advertisements to deliver to obtain the best benefits.
At the same time, newsstands also need to complete inspections to regularly check whether the newsstands violate regulations, such as privately receiving newspapers and other types of illegal operations. Inspectors must record the results of related inspections, and make on-site punishments or report them to the company in accordance with relevant regulations.
Therefore, having a set of effective newsstand management methods has become the key to achieving the best operating interests and protecting the company’s operating interests.
4. Traditional management methods:
In the traditional management of newsstands, manual collection, manual analysis, and manual decision-making are the main methods. The recording, storage, and analysis methods are mainly paper, pen, and manual methods. Although other methods have been introduced in the later period, the data collection method has never broken the shackles of traditional collection methods.
The operation process is as follows:
The process described above is a process commonly used in general management. Since data generation is a top-down waterfall processing method, the starting point of the process, that is, the data generation part directly determines the effectiveness and effectiveness of the remaining operation steps. Its accuracy. The reason why traditional methods need to be improved is precisely for this reason.
Insufficiency of management methods:
1. The real-time data is poor and cannot be fed back to the management company in time.
2. The accuracy of the data depends on the work ability of the inspectors, and errors in collection are likely to lead to errors in the final decision.
3. Poor analysis speed and accuracy of data extraction. Mainly to semi-automatic or manual management.
4. The process cycle is too long, which may lead to delays in decision-making and thus cause decision-making failure.
5. The management method of introducing RFID technology:
Due to the rise of the Internet of Things, the implementation of Internet of Things applications for various industries has gradually increased. This article will use the Internet of Things applications in the newsstand to make relevant explanations.
Application components: RFID electronic tags, handhelds, inspection sticks, database services and subsequent data processing parts. The physical structure diagram is as follows:
Functional description of each part:
1. RFID electronic tag: The electronic tag adopts anti-metal, ultra-high frequency type, and is attached to the outside of the newsstand when installed, which is convenient for handheld scanning. It has a circular shape and is attached to the pavilion wall by double-sided tape. Each newsstand is affixed with a label, and a one-to-one association is established between the tag ID and the actual newsstand management ID.
2. Handheld machine, inspection stick: The hand held machine is a WinCE system, supports touch control, and can complete a variety of operations. For example, label scanning, data viewing, data entry, photographing and other functions. It also supports GPRS online mode and offline operation mode. When in use, the inspector only needs to scan the electronic tag with the handheld to obtain the basic information of the newsstand or query the information in real time.
The inspection stick is prepared for inspection personnel and is only used for inspections without a touch interface.
3. Database service: It is used to provide newsstand data service, which can generate real-time data of the handheld device, and provide configuration information download of the handheld device application. The handset can obtain the latest information and data by updating the database.
4. Subsequent data processing: Subsequent data will depend on the data generated by the handheld and the inspection stick for related operations, such as data update, new data entry, historical data analysis, and so on.
Since the handset can download real-time information through the network and upload data instantly, it has strong real-time performance in actual use, and company managers can view the latest data generated by the user of the handset in time. Therefore, for the company, the immediacy of data is effectively guaranteed.
Furthermore, because the handset can download the latest data and configuration information. Therefore, the user of the handheld device can obtain the latest data. If the data is found to be incorrect, he can immediately notify the company management to update the data. This can reduce employees’ mistakes in the process and at the same time ensure the company’s interests.
6. Function improvement and application expansion
1. Electronic tags are only one type of applications in the Internet of Things, and other tags, such as QR codes, NFC and other technologies can be introduced in future use. In this way, mobile phones and tablets can be used to complete label collection. And with the popularization of smart phones and tablets, this combination will make it more convenient for users to achieve their own goals to complete the upgrade of enterprise management methods.
2. Background data analysis will also become very important in future applications, based on the analysis of historical data. Newsstand management can become more accurate and faster, such as newsstand advertising pricing, newsstand rental settings, etc. Through overall planning and optimization, the newsstand can obtain the best benefits, and it can also greatly reduce the management cost of the newsstand.
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