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Counterfeit and inferior products have caused serious losses to the country, enterprises and consumers. Anti-counterfeiting is to protect the interests of the country, enterprises and consumers, and is an inevitable requirement for legitimate and orderly competition. If a brand-name product does not adopt effective anti-counterfeiting measures, it may be impacted by a large number of counterfeit products, which will greatly damage the image of the product.
With the transformation of business operations from extensive to intensive, in terms of distribution channel management, limited by technology and means, most companies still use the traditional models and management methods at the initial stage of operation. These methods are in terms of efficiency, cost, and Disadvantages such as controllability have become increasingly prominent. Therefore, the changes in the market environment have put forward new requirements for the channel management methods of enterprises.
Product barcode anti-counterfeiting management can help companies implement strict supervision and control of the orderly flow of key commodities in the distribution network, improve the company’s channel management level, and reduce and avoid channel risks. The system uses encrypted two-dimensional bar code technology to accurately and confidentially identify key commodities. Through the commodity inspection function of foreign branches, it can effectively prevent cross-regional sales and cross-sales of products and prevent the impact of counterfeit and shoddy products.
1. Create a unique identification code
The enterprise affixes a uniquely marked bar code on each product. The bar code can be in the form of an encrypted one-dimensional code or an encrypted two-dimensional code, which contains product variety information, production information, serial number, sales information, etc., especially, The dimensional barcode can record more detailed data and information of the product’s sales area, sales person in charge, key accessory serial number, etc., thereby adding a unique, complete and confidential identity and attribute identifier to the product.
The recording information capacity of one-dimensional code is about 20 digits, and the recording information capacity of two-dimensional code is several hundred digits.
2. Inbound and outbound management
With barcode labels, companies can implement strict monitoring of commodity outbound, warehousing, logistics and other links by quickly reading barcodes, and enable various business outlets in the distribution network to have a powerful commodity verification function, and business outlets can be based on It is necessary to verify and match the product sales area, product attributes, etc. The verification function will be implemented through a portable barcode scanning terminal, or through a laptop computer and a barcode scanner.
3. Sales management
Distribution companies can achieve comprehensive, effective and safe management and monitoring of the entire process of commodity distribution by combining two-dimensional bar code technology with invoicing software and enterprise wide area networks. And further obtain valuable commodity warehousing, logistics, ****, payment collection, etc. ****, to provide valuable statistical information, data and reports for the business decision-making of the corporate headquarters. Specific functions will include distribution area management (regional management, person-in-charge management), regional performance management, personal performance management, report management, etc.
4. Commodity anti-counterfeiting
The system first realizes the anti-counterfeiting function through one-dimensional and two-dimensional bar codes. The one-dimensional and two-dimensional barcodes encrypted by the enterprise cannot obtain the data and information in the two-dimensional barcode unless the key is obtained. In addition, since the two-dimensional barcode of each product is different and is related to unique specific information such as parts and serial numbers, it is difficult for other personnel to forge it, nor can it be copied by optical methods. And the logistics of each barcode is recorded in the database. Forged barcodes are not recorded in the database, they are easily checked and processed by the system, and the alarm is automatically reported.
The system also supports code anti-counterfeiting. The enterprise generates a serial number when printing the label and pastes it on the product. The end user can check the legality of the serial number by dialing the service hotline.In addition, companies can also establish anti-counterfeiting query websites for customers to log in and query
Commodity serial number.
5. After-sales service
The after-sales service department scans the encrypted two-dimensional bar code to obtain the source and attribute information of the goods stored in the bar code, so as to carry out comprehensive and strict identification and confirmation of the goods to be repaired, so as to ensure that the company’s interests are not harmed and effectively improve customers service quality.
When product quality problems occur or end users give feedback, the system can provide voice calls, emails, WEB and other information feedback channels, and the after-sales service center will record and deal with the report after receiving the report. Specifically, technologies such as computer telephony integration technology CTI, customer relationship management, and product quality management will be adopted.
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