Internet of things, mobile commerce, pharmaceutical industry information solutions
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1. Project background
1.1**Pharmaceutical background
**Pharmaceuticals is one of the large-scale backbone enterprises in China’s pharmaceutical industry. It is mainly engaged in the research and development, manufacturing and sales of six categories of products including chemical synthesis raw materials, pharmaceutical preparations, chemical raw materials, pharmaceutical intermediates, chemical antiseptic equipment, and pharmaceutical machinery. It is the largest production and export base of antipyretic and analgesic drugs in China and Asia. It is also an important domestic manufacturer of anti-infectives, cardiovascular and cerebrovascular drugs, and central nervous system drugs.
Facing the future of the competitive environment and business development, **Pharmaceuticals will pay more attention to the market, sales and market share, etc. The company needs effective management methods.
1.2 **Pharmaceutical retail terminal management status
Information collection status:
Use email, fax, and telephone to collect sales data. Then the data analysis staff will input, and finally use ERP for data analysis.
Information release status:
For the release of various types of sales information, such as price adjustment information, company systems, etc., it is issued level by level by telephone, fax, etc. Since retail terminals are distributed all over China, the company has difficulty in obtaining information for terminal sales, and the information interaction is not smooth. It lacks a set of effective information acquisition, analysis, release, and management methods, and it is unable to realize real-time and effective management of sales terminals. The development of the affected business has weak control over the terminal.
**Pharmaceuticals mainly hope to obtain and understand sales information and competitors’ information in a timely manner, so as to better guide sales and market deployment.
2.1 Characteristics of terminal sales enterprises
**Pharmaceutical chemical synthesis raw materials, pharmaceutical preparations, chemical raw materials, pharmaceutical intermediates, chemical antiseptic equipment, pharmaceutical machinery and other major products are mainly sold in the form of terminal retail stores. The main features are:
? Huge sales network, manual management of the entire terminal sales process, low efficiency.
? Information feedback is not timely and accurate enough, and personnel costs are huge.
? New products are constantly being launched, and factors such as time and location affect sales.
? Out-of-stock phenomena often occur in sales terminals.
? Inventory is difficult to obtain timely coordination and accurate early warning, resulting in huge inventory costs for enterprises.
? Faced with fierce competition and lack of basis for decision-making.
3 Overall project design
3.1 Overall design ideas
1. By establishing an effective business platform, information can be safely and reliably transmitted on this platform.
2. Run marketing-oriented analysis applications on this system to provide data reference for grasping the market, analyzing the market, effective marketing, and targeting services.
3.2 The system achieves its goals
The goal of this system is to provide complete sales terminal management and real-time tracking of business data:
3.3 Design principles
Using RFID and wireless terminal systems to submit sales data, submit orders, accept notifications, etc., and has great advantages in data analysis and business support, and realize the management of commodity logistics in qualified enterprises.
The principles and goals of system design mainly include the following aspects:
? The maintenance and application management of the designed system adopts hierarchical authority control management, which is strictly limited
? The access authority and operation authority of users at all levels are determined, and they have a good ability to resist various external shocks to ensure the normal operation of the system and ensure the security and confidentiality of information.
? The design follows the principle of separation of RFID, wireless terminal data transmission and management analysis report environment. The data and the application system are relatively independent, making it easy to use the data for other applications in the future.
? The design follows the principle of data concentration. Centralize the nationwide data in the data center, and each branch can view and arrange the work within its own scope according to the authority to improve management efficiency.
? The design follows the interface normative principle. In order to ensure the flexibility of system expansion and good interoperability between systems, ensure the implementation of each interface, the standardization of interface protocols, and interface content, so that the internal and external connections of the system are clear and understandable.
3.4 System construction meets requirements
? Ease of use, allowing business personnel to conveniently use mobile terminal operations, simplifying as much as possible, avoiding complicated operations and affecting the use of business personnel.
? Stability, information upload and release are stable to avoid the loss of information and data.
? Security, to ensure the safety of business information, to avoid the leakage of data and business secrets.
? Adaptability, to ensure that it can meet the needs of future management, and the system can expand its functions.
? Timely service, to ensure timely response, to be able to solve problems in time, to provide timely door-to-door service, and to provide free system upgrade services.
3.5 Target system realization function
3.5.1 System Architecture
System usage model
The system uses the handheld wireless device as the terminal software carrier, and realizes the real-time connection with the back-end management server by means of the GPRS wireless network. Input and upload all kinds of information, query management. Due to the real-timeization of the entire system, intermediate links are reduced, management efficiency is greatly improved, and the ability to respond to market changes has been accelerated.
3.5.2 Introduction to sales terminal functions (omitted)
3.5.3 Introduction to the background management server (omitted)
3.5.4 Data analysis management platform:
4 System solution and function description
Using the latest radio frequency, mobile communication application technology and Internet technology, and relying on the implementation experience of the consumer goods sales channel management system obtained from the cooperation of internationally renowned consulting companies, according to the actual situation of the ** pharmaceutical, a set of Complete and efficient management system.
From the perspective of system design, the system is divided into different groups and levels according to the requirements of the **, each level is relatively independent, so that the data has good security and reusability.
4.2 System function description
4.2.1 Basic information management
4.2.1.1 Retail Store Management
Support the management of the basic information of retail stores, you can configure one or more attribute fields, such as retail store level, retail store type, etc.
4.2.1.2 Product Management
Support tree-like classification structure to facilitate product search and report analysis.And through configuration, multi-manufacturer and multi-brand management can be realized
reason.
4.2.1.3 Competitive product management
In product management, each product has a competing product mark, in order to achieve the management of competing brand products.
4.2.1.6 Sales channel management
Support the tree-like sales channel structure. Through configuration, the management of the entire sales channel can be realized. Each retail store belongs to its own sales channel, which can facilitate inquiries and generate corresponding reports.
4.2.3 Sales terminal management
4.2.3.1 Sales processing
When the promoter completes the sale, he needs to submit relevant sales content in a timely manner through **Business Opportunities. Sales content includes: product code, quantity, unit price, product serial number.
4.2.3.2 Inventory management
For the inventory management of retail stores, the system supports two methods:
? Monitor the goods entering and leaving the warehouse, the system automatically calculates the inventory according to the sales volume and the status of the in and out of the warehouse.
4.5 System Features
The functions cover the needs of sales, logistics, warehousing and other aspects in the retail sales link.
The **pharmaceutical retail terminal management system developed for the foundation provides a guarantee to meet **pharma’s more complex applications in the future.
4.6 The value that the system brings to the pharmaceutical industry
? Low investment to solve sales management problems:
? The easy deployment, ease of use, and high coverage characteristics of promoting enterprises to establish a complete sales network system make it possible for enterprises to manage all outlets.
? Realize the real-time transmission of sales, inventory and other information at each branch of the enterprise, and help the enterprise analyze and control inventory in a timely manner.
? Improve the efficiency of information transmission, reduce transmission links and processing costs. The advanced data transmission function of the system enables the front-line sales of information to be transmitted to the company headquarters anytime and anywhere, truly “everything is under control” and timely response to market feedback.
Document production: Ren Gong
Email: [email protected]
QQ: 479017087
Mobile: 13911533725
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