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1 Overview
1.1. Industry background
With the development of the market economy, more and more large-scale industrial chains of daily chemical products operating across cities and provinces have emerged, including commodity manufacturers, franchised retailers, self-operated stores, and logistics companies. These companies have a large number of branches and need to work with partners in the industry chain to develop and maintain the market. Real-time, accurate, and complete production and business data management are the keys to their successful operations.
Accurate analysis of the market is one of the secrets of the success of sales-oriented enterprises, and successful market analysis and decision-making are made based on timely and accurate data accumulation. In order to accurately grasp the market dynamics and consumer needs, some large international companies often use a forward-looking vision, actively invest IT resources, and spare no effort to explore market information, in order to maintain a one-step market decision-making speed.
We believe that mobile data management solutions for mobile terminals should take the business value chain of daily chemical production and sales as the leading factor, integrate mobile business and technical resources, and use this as the core to provide value-added business management systems for enterprises, that is, to use sales management information flow as the core The center realizes the real-time collection of sales channels of daily chemical products, inventory, orders, promotions, market feedback, competing products, team management and other data, so as to realize the full sales business support of mobile technology for the daily chemical industry.
1.2. Process status and requirements
The data collection currently used in the daily chemical industry mainly includes the following methods
1. Manual method
Use the telephone to summarize business data. This method requires terminal sales or library management personnel to summarize the manual data of sales receipts or outbound orders every day, and report it to the sales management department of the local company by telephone, and the sales management department will use manual methods after receiving the telephone records. Perform statistics and report to the headquarters via the network. The data interaction cycle of this method is generally 3 days, with poor real-time performance, low efficiency, high cost (telecommunications, personnel costs), and high data error rate.
Use fax to summarize business data. The headquarters management department needs to purchase a fax machine to meet the needs of this data collection method. At the same time, due to cost issues, this method can only transmit data once a day at a fixed time.
Summary: The manual data collection method cannot achieve timely and accurate summary of sales data!
A large number of manual operations will inevitably produce data errors, resulting in inaccurate final sales statistics and inventory data, and it is difficult for corporate leaders to make accurate production and operation decisions. The sales information collected by these methods generally lags behind, and corporate leaders cannot make timely production and operation decisions. This is often a fatal risk in the competitive apparel market.
2. Automatic way
Mobile SMS: The sales management department of the headquarters will uniformly define and use the SMS format. Terminal business personnel will enter a specific format of SMS through their mobile phones and send them to the headquarters’ back office for data reporting.
PC mode: use PC + barcode scanner at the counter, and use modem to report sales data to the headquarters online through dial-up. Due to the high cost of fixed asset input and the completely uncontrollable IT environment for store sales, this method cannot be popularized.
PDA mode: mobile data terminals (PDA) are used in special counters. However, PDAs are unacceptable for many small and medium-sized enterprises because of their expensive price, easy damage and uncontrollable costs.
Therefore, the data collection methods required by daily chemical companies must meet the following requirements:
1. The use cost is low, and it is easy to popularize to its own sales channels and partners;
2. Simple operation, small size, data interaction can be completed at any time
3. Wide coverage, not restricted by region, time and storefront IT environment
4. Simple function, don’t have extra use to cause extra expenditure
5. Simple data summary function, good scalability, and can be connected with the management system
2. Solution
2.1. Product introduction
The mobile terminal is an enterprise 3G mobile information terminal designed for real-time collection and real-time management of terminal business data. Based on the mobile communication GPRS network, it can quickly and accurately collect terminal data distributed across the country, enabling enterprises to quickly follow the market Respond and adjust in real time; data query and message sending and receiving can be realized, and mobile office and flexible management of the terminal can be easily realized at a minimum cost. Its application coverage:
Mobile data collection (sales, inventory, competing products, promotions, etc.)
Mobile field service (logistics, distribution, maintenance, etc.)
Mobile customer relationship management
Mobile order/insurance etc.
Mobile query
Mobile OA
2.2. Basic concepts
Terminal: refers to the hardware equipment allocated to the enterprise data collection personnel;
Management system: refers to the enterprise management background of the web;
Form: specifically refers to the name of the report that the company needs to collect or directly label it with the product code.
Field: specifically refers to the single name of a certain type of form that needs to be collected,
Binding: refers to the corresponding relationship between the form released by the management system and the terminal,
Notification message: refers to the content of the notification issued by the management system,
GPRS: It is a data transmission method based on China Mobile’s communication network. It has a fast response time to establish a connection, which is almost always online, and is very suitable for real-time data collection and transmission; it is directly connected to the Internet, which can effectively connect mobile communication with Internet IP Combination; 3G performance, good scalability, especially suitable for remote wireless data transmission and remote-data acquisition, monitoring system, is the first choice of enterprise data acquisition technology.
2.3 Application process
Salesman: Form download——>Report input——>Data upload
Manager: Publish form——>Binding terminal——>Notification message
Take a daily chemical company as an example, the store sales of its moisturizing shampoo, anti-dandruff shampoo, and special moisturizing conditioner, the data that the salesperson and the management department need to interact every day are shown in the following table (omitted)
–Sales/Promotional Data Collection
Store sales and promotion staff can report basic information such as sales and inventory in real time
Download the new notice, implement the price policy in real time, and adapt to market competition
Submit the transfer application, transfer the goods and promotional items at any time according to the market dynamics
–Operation managers based on the data collected by the mobile terminal management system
Completely customize the collection content and collection logic through the form
Collect, export, and manage data
Get the business briefing of the day
Issue immediate marketing instructions to salespeople everywhere
–Data synchronization with the business management system of the enterprise
If the customer has ERP, DRP, CMR, SCM, MRP-II and other systems, it can be used as a data source to provide these systems with basic data of sales outlets in various places.
–Flexible business definition
New products are put on sale in a certain area, and new forms can be added, and the salesperson will overwrite the original form menu after downloading
If you stop selling in a certain area, you can group the binding between the terminal in that area and the stop-sale form, without affecting the use of other areas.
Schematic diagram of mobile terminal management
2.6. Functional advantages
——> Make full use of the existing communication network and the company’s existing information resources and IT facilities, which is an extension of the company’s existing management model through mobile data interaction in the hands of salespersons
Fully based on wireless network
Use of Internet and existing corporate networks
No need to increase corporate investment in fixed assets
Optimize the business process of the enterprise, greatly improve the efficiency of business response, and reduce operating costs
Adapt to the complex business environment, support sudden tasks and any collection needs.Support synchronous operation and multi-task parallelism, and support enterprise’s own management structure
——〉Flexible and easy to expand data interaction mode, which can meet the needs of existing business and new business
Break through the upper limit of business management, and greatly improve the company’s competitiveness by improving the management ability of salespersons
Data synchronization is extremely strong, reducing the capital pressure caused by internal circulation
Good scalability, forms can be added unlimitedly, not limited by time and network conditions
——〉Data security, stable transmission, network coverage, lowest cost data interaction technology
The terminal data is not kept in the hardware, and the system can be deployed on the enterprise server to fully guarantee the security of the data
GPRS network coverage is wide, meeting the business needs of cities, mountainous areas, towns and villages in China, and fully adapting to the characteristics of the large number of distribution networks of daily chemical distribution companies, wide distribution, geographical dispersion, and cross-provincial management
The data packet loss rate is 0%, the data error rate is 0%, there is no delay, and it is delivered immediately, and the stability is excellent
——〉Simple implementation, no training required, guaranteed after-sales service
If you can use a mobile phone, you can use a mobile terminal. The project implementation is extremely simple. At the same time, the necessary management system investment is extremely low, and the construction period is extremely short, which does not affect the existing background operation and security of the enterprise.
Document production: Ren Gong
Email: [email protected]
QQ: 479017087
Mobile: 13911533725
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