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Recently, STMicroelectronics (ST) officially released a blog, introducing how its NFC technology was introduced into the winery. One point that needs to be emphasized is that this is a real case.
In the boardroom of a medium-sized wine company, company employees are celebrating their annual sales report, but their CEO is a little cautious. Although the numbers look good, profits are clearly shrinking, and as competition becomes fiercer and counterfeiting becomes a problem, their consumers are making it more difficult to distinguish their products from other wines all over the market. Managers are aware of the need to increase their market penetration, and more cleverly through technical means to improve product quality.
The chief technology officer introduced NFC (Near Field Communication) technology and indicated that this technology has just begun to penetrate the luxury goods sector, and few wineries have implemented it. Therefore, the executive team asked the brand and product managers to study NFC to see how they could improve their operations and reach more young people, while also benefiting their existing customers.
From conference room to Type-5 NFC tag
Managers quickly understood that NFC is a technology that can directly use existing smart phones, but it also exists in more products, from clothing and cosmetics to present and future cars. Very simple, consumer products integrate tags that contain information, such as website links or serial numbers. Stores or end users can directly use mobile phones or other machines as readers to extract tag data, thanks to what is called inductive coupling Technology. When a small current passes through the reader’s loop antenna, as long as it is close enough, it will generate a magnetic field that can flow to the tag antenna. This field induces current in the tag to power it so that it can send information to the reader.
After mastering the basic knowledge of the technology, the product manager will quickly discover that the latest NFC tags on the market use Type-5 specifications. Type-5 tags are compatible with the ISO/IEC 15693 standard, allowing them to have a longer reading distance or a smaller antenna. Therefore, it is very suitable for wine bottles, because the label and its coil must be kept hidden.
NFC Type5 has lower power consumption, longer distance and smaller size
With NFC and RFID, it can support a distance of up to 1m and support the entire logistics system.
From Type-5 NFC tag to ST25TV
The technical department of this wine company is excellent. They manage a responsive website, an influential social media platform, and an engaging blog, but it has no experience in NFC and hardware design. This is a common problem. Near field communication is constantly transforming products without electronic products, so their creators are required to explore businesses other than traditional businesses. It was at this critical moment that some people recalled that wine bottle label manufacturers were cooperating with ST to integrate NFC tags, which meant that the company could purchase the solution directly instead of spending a lot of time and money on research and development. Part of the recent increase in the popularity of NFC is due to ST’s close cooperation with the supply chain to integrate tags onto various consumer products.
After contacting the label manufacturers that ST cooperates with, managers will learn about ST25TV, NFC Type-5 tags, and better understand what the technology can do for them. For example, this series of tags can provide 512 bits to 64 Kb of memory. With sufficient capacity, tags can be used as an inventory tracking system to optimize quality control while also providing an interactive user experience. End users can rely on their smartphones to read the labels and get more information about the bottle and its region, grapes, flavor configuration and even other matching suggestions. Companies can also better reward loyal customers through promotions or related information and get better feedback. With NFC, companies that have less contact with end customers can also have more meaningful conversations.
From ST25TV to other derivatives
When managers talked with their label manufacturers and ST, they began to understand that ST52TV has the necessary features to help labels stand out from the competition. For example, it has an anti-tampering system that few in the industry can provide. ST25TV includes a tamper ring, if someone removes the top protective sleeve of the bottle, it will fail. Adulterated wine is the most common wine fraud. The tamper protection system of the ST label can ensure that no one destroys the integrity of the bottle when the customer goes from the winery to the table. In addition, the presence of NFC tags can prevent counterfeit products that are most likely to be non-NFC. ST25TV also includes an anti-cloning system with a unique digital signature to ensure that readers can detect duplicate tags, so that manufacturers can solve this problem as soon as possible
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