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Background introduction: Brand clothing companies have 2 to 4 product releases and order fairs every year. Whether the annual trade fair is going well or not is of great importance to the company. A successful order fair is a reunion meeting, a new product launch meeting, a product ordering meeting, or a training meeting. The ultimate goal of an effective order fair is to allow distributors to order goods actively, actively, scientifically, and effectively.
1. The status of the order fair
1. Data collection is not timely;
2. The data accuracy rate is not high;
3. Unable to guide customers to place orders in time;
4. The agent cannot confirm the order on the spot;
5. The conference affairs team and IT department are labor intensive;
6. The conference cost is high and the efficiency is low.
2. Demand analysis of order fair
1. The manufacturer needs to know the agent’s order data for each product in time;
2. The accuracy of data entry needs to be improved;
3. Need to dynamically display various order analysis reports and rankings on site to guide customers to order;
4. The accuracy of order entry is in urgent need of improvement;
5. Orders need to be confirmed on the spot to speed up the new product launch cycle;
6. It is necessary to reduce the labor intensity of the conference affairs team and IT department personnel during the order fair;
7. Need to reduce costs and improve efficiency.
3. Comparison of the two ordering methods
Four, system composition
5. The value of the handheld mobile terminal ordering system
1. Compression of order meeting time: save at least 1/3 of the time;
2. There is no need for special personnel to enter, which greatly reduces the work intensity of personnel in the conference affairs department (especially the IT department);
3. The order data is 100% accurate;
4. Real-time display of ordering data and hot-selling items to guide merchants to order rationally;
5. Shorten the production cycle and speed up the time to market for new products;
6. Print the order, and the merchant will confirm the order on site;
7. Huge cost savings: Take a large sporting goods company as an example, 2500 people * 400 yuan / person * 2 days = 2 million, 4 times / year * 2 million / times = 8 million / year;
8. Once the supply chain time is compressed 4-8 days, that is, new products will be launched 4-8 days in advance. The benefits generated in this way are at least tens of millions for large customers.
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