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As the competition in photo studios has risen from low-level competition to high-level competition with the integration of technology, services and solutions, how to meet the individual needs of customers, increase the order rate, reduce labor costs, and enhance core competitiveness must be resolved by a photo studio operator Difficult problem. Only with a complete set of digital wedding photography solutions can the above problems be solved, so it has become the most lethal core “weapon” in the “decisive battle” of the photo studio.
First of all, compared with traditional marketing methods, the biggest feature of digitalization is the enhanced interactivity, that is, we will use the Internet to manage the target consumer groups and The information exchange in the photo studio is two-way rather than one-way.
Secondly, digital camera is not only convenient and practical, but also can further meet the individual needs of customers through proprietary graphics software processing. Using digital proprietary equipment, the studio can create more original and innovative products. This kind of personalized service can attract more customers in the fierce competition. For example, using the image processing software Photoshop, you can design exquisite and beautiful wedding photos. These creative photos can be easily produced through digital technology, but it is difficult to use traditional photo shooting technology.
At present, professional wedding photo studios focusing on production and management are informatized. The makeup department, digital imaging department, post-production department, location department, customer service department, planning department, administration department, finance department and other departments must be linked together. Network construction is the basic guarantee.
Digital photo studio’s requirements on the network
·wireless network
Information services of the photo studio: promotional advertisements (anniversary, holidays, etc.), previews of classic works, selection of shooting items, shooting appointments, online photo selection, clothingRFIDInventory, etc., wireless network provides convenience. In the photo studio store located in the golden commercial zone of Cundi Cunjin, a laptop computer is used to connect to the network wirelessly to provide customers with a mobile selection environment to make more effective use of the store’s space.
With the expansion of photo studio business, inventory of dresses and jewelry has become more and more difficult. The closed-loop photo studio supply chain system integrates RFID high-frequency and ultra-high frequency chip dresses with the material management system, which greatly reduces management costs.
·High-speed gigabit intranet interconnection
In the process of wedding photography processing, there are a large amount of dynamic video data and static image data to ensure that the studio workers can quickly locate and call when searching, and to ensure the smooth operation of the entire information system. Ordinary 100M networks cannot meet the frequent transmission requirements of editing, editing and synthesis, which has become a bottleneck restricting the output efficiency of works.
Gigabit network will be an indispensable choice for internal networking, which can greatly increase the transmission rate of the line, reduce packet loss and retransmission of error packets caused by line-speed crosstalk, and improve the efficiency of network access to large-volume audio and video files.
·The network is safe and reliable
The loss of customer information, including information on the operation of the photo studio, will have serious consequences for the photo studio. To ensure that office and customer interactions are not affected. Therefore, the photo studio puts forward higher requirements for network security and control. The isolation of network areas, the filtering of illegal programs and URLs, etc. will be more conducive to standardizing the management of the photo studio.
Huawei Digital Studio Solution
Program features:
· Stability of export: Multi-service routers supporting 3G, load sharing and line backup to ensure stable network operation.
·High-speed bandwidth: full Gigabit switches to ensure QoS for key services.
·Easy management: The device supports Web network management, easy to deploy and easy to configure; provides a wealth of report and statistical functions; supports SNMP; supports early identification of alarms.
·Wireless Internet: Combine the latest 802.11n technology to fully enjoy the fun and convenience of wireless Internet.
·Environmental protection: Create a green “ONE NET” network through serialization of environmental protection network equipment.
Solution configuration checklist
From this point of view, the digital photo studio solution proposed by Huawei only requires one access switch, one egress router, one server and one cabinet, which can be done easily and is simple and practical.
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