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The customer relationship management system with the goal of improving customer satisfaction is indispensable for the development of enterprises in the future, and the technology to make the business run more efficiently is the electronic tag (RFID). The so-called electronic tag is simply a technology that uses wireless communication to read and write ICs (integrated circuits) to identify people and objects. Using this technology can instantly grasp customer information, which is an effective means to provide customers with required information and services. Electronic label technology has been practically applied in the customer relationship management system of the retail industry, and with this as a starting point, it has gradually begun to be practically applied in various industries such as manufacturing, logistics, and food tracking records.
A gentleman went to the mall to buy summer suits. When he was looking at the suit in the men’s clothing store, someone behind him asked him: “If you like the blue series, sir, how about this one?” He looked back and stood behind a woman holding a bright blue suit. Clerk. He tried the suit, the color and size were very suitable, so he bought it with satisfaction.
When paying the cash at the cashier, he asked the female clerk, “Have you received me before?” “No, I saw you for the first time today. I just entered this mall a month ago.” He did wear the “Intern” badge. How does she know the color and size that this customer likes?
The female clerk said to the surprised-looking male customer: “Sir, did you swipe your membership card in front of our reader when you entered the store?!”
The customer relationship management solution using electronic label technology has improved customer satisfaction.
Why did the female clerk who met the husband for the first time know the husband’s preferences and his size? This is because the store has introduced a customer relationship management solution using electronic label technology.
In this case, customers only need to swipe the membership card on the reader when they come to the store, and the computer in the store will automatically display the customer’s name, age, size and other basic information and the customer’s past purchase records, and this Inferred customer preferences and other data, the clerk can instantly grasp this information. Therefore, even inexperienced interns can provide customers with the most suitable service. As a result, the customer relationship management solution using electronic label technology has effectively improved customer satisfaction.
In China’s largest retail store, the customer relationship management system using electronic label technology is in the actual operation stage.
The customer relationship management solution that applies the electronic label technology is not far away, and has already been realized. In China, where the economy has developed rapidly in recent years, in Shanghai, China’s largest city, in the Women’s Fashion Hall (Shanghai Women’s Goods Store), which belongs to China’s largest distribution group (Bailian Group), NEC has adopted this plan From dream to reality. The museum reopened after a full renovation in March 2005. At the same time, this is also the first appearance of NEC’s customer relationship management system using electronic label technology in China. The museum perfectly combines electronic label technology and customer relationship management solutions to develop advanced services of “One to One Market Structure”, which has attracted much attention from the industry and has been placed with great expectations.
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In addition, the use of electronic label technology can instantly grasp a large amount of label information, which can greatly improve the efficiency of product management. After the data reception is networked, product tracking can also be achieved, that is, all information records of the product before it reaches the customer can be tracked, and the safety of food and medicine can also be checked… The electronic label technology with such many advantages has been practically applied in many fields.
In terms of production management and logistics, electronic label technology has also exerted its power.
In addition to customer relationship management, electronic label technology has also been put into practical use. NEC introduced several examples of electronic label solutions in use.
Such as computer production management. Before this, in the production process of computers, information such as model numbers and manufacturing numbers were all processed with barcodes. But it takes time to read information in this way. If this information is entered into the electronic tag, in the flow operation, only through the reader, you can grasp the work content and progress status at any time, which can greatly improve the efficiency of production management.
Electronic label technology is also applied in logistics. As long as electronic tags are affixed to the cargo containers and a reader is installed at the station and other cargo delivery points, the reader will automatically read the electronic tags when the cargo box passes, so that the system can confirm where the container is located.
Electronic label technology has also been implemented in the field of food tracking records. During distribution, electronic tags with manufacturer and cultivation information are affixed to vegetables and fruits so that consumers can see this information on store terminals or on the Internet, so that services that can ensure food safety have become a reality.
In public facilities services such as libraries, electronic label technology is also actually applied. If you use an electronic tag that can automatically receive and send data by just swiping on the reader, you can achieve high efficiency in borrowing or returning books. If you want to check the collection, you only need to hold the reader in the Just walk in front of the bookshelf.
In this way, from fields closely related to advanced technology to all aspects of our daily lives, the application of electronic tags has penetrated into various fields and links.
NEC has been paying attention to the scalability of electronic tag technology early on, and strives to realize it in practical applications. The development is not limited to hardware such as electronic tags and readers, software for data management, and networks for sending and receiving data. And so on, focus more on the development of electronic label technology in the form of an overall solution. This direction has not changed so far. At that time, it was possible to provide RFID solutions that meet the needs of customers in this direction.
In the future, NEC will provide the most suitable solutions with the latest technology to vigorously support customer management business.
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