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1. Industry characteristics
my country’s daily chemical industry has developed rapidly in recent years, with an average annual growth rate of more than 13%. It is estimated that by 2010, the total market sales can reach 80 billion yuan. The market potential is huge, and the phenomenon of counterfeit and inferior products is rampant; Extensive, with many vertical upper levels and various channels, which brings great inconvenience to channel management; consumers are widely distributed, covering all ages and income groups, and it is very difficult to collect consumer information, relying on traditional manual statistics and analysis; anti-counterfeiting , Anti-smuggling of goods, promotion activities have a linkage mechanism, repeated investment in manpower and material resources are great, but management is easy to be out of touch.
2. Anti-counterfeiting requirements
Various forms of daily chemical products, poor encryption of the product itself, diversified consumer groups and large sales areas, for end consumers, it is necessary to have anti-counterfeiting methods that are extremely difficult to prevent and easy to identify, which can effectively curb counterfeit sales; easy to identify With full coverage, consumers can distinguish the authenticity in an intuitive and simple way regardless of geographical, condition, and technical understanding; the design is exquisite and meets the requirements of the packaging quality of daily chemical products.
Third, the demand for anti-crossing goods
Enterprises need to track the logistics information of each single product in the channel, monitor the phenomenon of diversification of goods from one to multi-level dealers through various means of market supervision and consumer-assisted inspection, obtain evidence, and grasp the panorama of product circulation.
Four, consumption management needs
Consumers of daily chemical products usually repeatedly buy other products produced by the same company. They have a higher repurchase rate, which can optimize the promotion process, reduce cost input and risk, and is a group that can obtain consumer information and purchase preferences in a targeted manner.
Five, the soft rich plan
The soft rich mobile supply chain system uses advanced Internet technology and tools to pass ordinary barcodes: one-dimensional barcodes, two-dimensional barcodes,RFIDLabels and other methods give a single product an “identity card”, that is, a traceability code, which realizes one piece and one code, and conducts data collection and tracking on the production, warehousing, distribution, logistics and transportation, market inspections and consumers of the product, so as to realize the production of the product Full life cycle management of links, sales links, circulation links, and service links.
The value that Soft Rich brings to you
Comprehensively improve the management methods and concepts of enterprise anti-counterfeiting and anti-fleeing goods
1. Data tracking in the entire circulation field
2. Reduce enterprise logistics costs
3. Quickly freeze and recall products to improve the management of distribution channels
4. Active information display and early warning information processing
5. Custom report query
6. Business intelligence analysis
7. Enterprise mobile law enforcement
8. Product channeling analysis
9. Anti-counterfeiting concept based on business logic
10. Consumer information exchange
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