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Anti-counterfeiting principle: The anti-counterfeiting technology uses the principles of computer cryptography, computer communication technology and a new high-tech anti-counterfeiting technology with barcode as the carrier. It is also an efficient, safe and practical anti-counterfeiting technology recognized by the society. During the production process, the system generates a unique electronic ID card for each product in the form of a barcode, which uses a high-strength encryption algorithm, generates a random anti-counterfeit password for the product according to certain coding rules, and uses digital printing to identify the product. Consumers use simple methods such as telephone, network, and information to inquire and identify the authenticity of the product. The system provides the number of inquiries. When the number of inquiries is reached, the record is invalidated to form a closed-loop control of the entire system to prevent product counterfeiting in batches. The principle of anti-sweeping goods: The main way of the soft rich system to realize anti-sweeping goods is based on digital anti-counterfeiting, using the product’s anti-counterfeiting mark and bar code mark as a set. That is, the anti-counterfeiting code of the anti-counterfeiting mark used in the small package of the product has been corresponding to the logistics bar code used in the large package when making the label. The company only needs to assign relevant management information to the barcode for large packaging when shipping, and market personnel can use the product’s anti-counterfeiting code to accurately query the sales area of the product when inspecting the market, so as to find and solve the problem of fleeing goods in time.
Proceed as follows:
1) Coding process
The packaging workers stick the labels on the box packaging and the box packaging in strict accordance with the packaging relationship.
2) Inbound and outbound scanning
The consignor scans the product barcode and uses the system management platform to register the product delivery, such as product name, delivery quantity, delivery time, distribution unit, and so on. The system can also count the number of shipments according to area, time, variety, etc.
3) Enterprise anti-smuggling inspections.
Market inspectors can use the above system software to prompt to enter the barcode or anti-counterfeiting code of the product, and then they can accurately check the relevant shipping information of the product, so as to find and solve the problem of fleeing goods in time.
What can it bring to the enterprise?
1) Consumers can identify the authenticity of products through this platform, and the system can provide the query process and query results through voice or text. Each query is a promotion of the corporate image and brand.
2) The system can effectively avoid the occurrence of fleeing goods, blocking the source of fleeing goods, thereby ensuring the interests of distributors.
Classic case analysis: Information management platform for wine anti-counterfeiting and anti-smuggling
1. Background
In today’s society, counterfeit goods have become a worldwide problem. Driven by interests, counterfeit and inferior products are increasingly rampant in the market. Especially for alcoholic products, it has become one of the key points of counterfeit and inferior manufacturing by criminals, giving people’s lives and lives. Security poses a great threat and also causes huge losses to the enterprise.
According to the requirements of the Ministry of Commerce, the construction project of the wine circulation traceability system will use information technology as the means, on the basis of regulations and standards, based on the development of modern circulation methods, and build a city traceability management platform as the core, with production and processing links, wholesale links, The distribution link, retail link, and consumption link are supported, and the circulation traceability system focuses on the integrity management of the traceability information chain. It realizes the traceability of the source of alcohol, the traceability of the flow, the inquiry of information, and the accountability of responsibilities, and strengthens government public services and industries. A long-term mechanism that combines self-discipline and consumer supervision to enhance the ability of the circulation industry to ensure food safety.
2. Project introduction
Ruanfu’s plan is centered on the alcohol anti-counterfeiting and anti-smuggling management platform, and the production enterprises and various circulation nodes report product production information and circulation information base, so that products that must be registered on the alcohol anti-counterfeiting and anti-smuggling management platform can be regarded as normal products. Safety management mechanism for the sale of alcoholic products. Establish refined management of wine products from production raw materials, finished products, circulation nodes, and consumers through intelligent and informational means. To achieve a bottle of wine, there can only be one legal sales terminal. A simple and easy-to-operate consumer verification model is adopted for supervision.
To achieve the above functions, the following content needs to be built:
Alcohol anti-counterfeiting and anti-smuggling management coding system
Production material coding system
Alcoholic product coding system
Logistics coding system for wine products
Coding System of Alcoholic Products Circulation Channels
Coding System for Liquor Products Distributors
In order to achieve systematic management and possible future system interfaces and nationwide expansion and application, all coding systems need to formulate unified standards.
Alcohol anti-counterfeiting and anti-channeling subsystem
Product Distribution Data Foundation Setting System
Platform management setting system
Network query system
Telephone voice inquiry system
Mobile phone SMS query system
Mobile terminal query system
Consumer Verification Response System
Verification Information Intelligent Analysis System
Counterfeit product early warning system
Early Warning Processing System
The liquor anti-counterfeiting and anti-sweeping subsystem is the core unit of liquor anti-counterfeiting traceability. Strong data processing and storage capabilities and reliable information security are required.
Enterprise Production Management System
Raw material procurement management
Product production management
Product identification management
Warehouse management
Sales management
Enterprise product traceability chain query management
Enterprise product channel stocking status inquiry
The enterprise production management system provides authentic and reliable product anti-counterfeiting traceability data in a specified format for the alcohol anti-counterfeiting and anti-smuggling management platform. At the same time, it realizes the information management of the enterprise’s own product production and improves the safety and quality of the enterprise’s own products. Establish a product safety inspection mechanism. Through the operation of the wine anti-counterfeiting and anti-smuggling management platform, it can provide enterprises with services such as the traceability chain information of their own products, the actual sales information of each node of the chain, and the amount of goods stored.
Distribution channel management system
Circulation storage (mobile terminal)
Circulation out of the warehouse (mobile terminal)
Coordination of distribution channels is an important issue for anti-counterfeiting and anti-smuggling of alcoholic beverages. The circulation information of any node in the circulation link is uploaded to the data center of the management platform in real time using a wireless mobile terminal. And the circulation information can be displayed on the map through GIS map service.
Consumer verification platform
Phone verification (SMS)
Mobile phone verification (QR code)
WEB access verification
How consumers can verify the authenticity of products is an important method for anti-counterfeiting of alcoholic beverages. Many companies have invested heavily in hoping to install a unique logo on each bottle of wine, so that the logo cannot be copied and the logo cannot be reused. Regardless of whether such technology is perfect or not, the ratio of investment to benefit is. For the convenience of single operation, the more reliable the anti-counterfeiting technology, the more difficult it is to verify. For example, the most popular and most difficult RFID tag for anti-counterfeiting requires the use of professional readers for verification. It is impossible for ordinary consumers to buy a reader for a bottle of wine, using the one provided by the merchant. Professional readers, showing a “genuine” logo? It seems easier than making a bottle of fake wine. Therefore, the consumer verification platform should be a simple and easy-to-operate process.
3. Benefit analysis
① Control the inventory status in time to avoid unnecessary overdue losses;
②Realize the ABC management of inventory and quality traceability, grasp the key points, and have a targeted;
③Control the performance of the sales department and sales clerk at any time, and adjust the strategy in time according to the changes in the market, so as to ensure the achievement of the company’s sales target;
④ Adapt to the development needs of the enterprise, provide flexible business process processing, and be able to achieve effective management and control;
⑤Informatization and visualization of quality traceability throughout the process.
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