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Shenyang Kaitai Technology Co., Ltd. “Multi-Store Member Management Information System” integrates radio frequency identification technology into the membership-based customer management model. Without relying on the network, it has completed a management information system that synchronizes multiple store membership data.
【System Overview】
The membership-based customer management model is a relatively successful relationship marketing model developed by merchants to maintain long-term trading relationships with customers. According to statistics, the cost of attracting a new customer is equivalent to five times that of maintaining an existing customer, so the concept of “membership” has been widely used in various business fields.
Membership consumption management, as a popular business operation management model, not only improves customer’s return rate, but also improves customer loyalty to the company. Under normal circumstances, it can be divided into discount cards, debit cards, stored-value cards and other types. Among them, stored-value cards and discount cards are the most popular among merchants, because they represent the strongest relationship between merchants and customers and can greatly improve customer stickiness.
【introduction】
The system does not rely on the network, so the data on the management side and the branch side must be consistent, such as unit identification, card type, card password, and membership category. After the member information is set up, the member will be able to recognize the card in each store for consumption. Both the management side and the branch side have data import functions.
【System composition】
Hardware parts:
1. Card issuer:
Using CS2000 series USB-Reader driveless reading and writing equipment, it is a simple, easy-to-use, stable, low-cost, high-performance and practical 125K/13.56MHz non-contact IC card reader with advanced plug-and-play function. The USB interface has no driver core technology (HID protocol), and realizes the connection with the PC and related equipment through the USB port, which is convenient for users to use and maintain. The card reader has a built-in “watchdog” circuit to ensure working reliability. It supports ISO14443A/B and ISO15693 standard non-contact IC card reading and writing. Driver development kits for various platforms are provided. The attached demonstration program can operate the radio frequency card. All functions, with automatic card test operation, provide a variety of rich and complete interface functions (dynamic link library DLL), as well as driver development kits and demonstration programs for the development platform.
2. Membership card:
The membership card is made of materials that are waterproof, dust-proof, anti-corrosion, and resistant to high and low temperatures. The surface can be laser coded. Waterproof, antifouling, resistant to salt water, alcohol, petroleum, 10% hydrochloric acid, and can be stored in ammonia to resist shock and vibration.
Software part:
main feature:
1. Easy to use: IC card is used as information storage carrier to provide users with a solution that can realize chain management without relying on the network.
2. High security: IC card itself has extremely high confidentiality, the information written in the card is encrypted twice, and each member can set a password.
3. Ease of management: The branch regularly uploads the data to the head office, which can be copied via QQ, Email, U disk, etc.
4. Convenient expansion: You can add branches at will, and the system will store member information in the branch system according to the settings.
5. Scope of application: centralized management of member consumption behaviors, such as retail, catering, entertainment, beauty and fitness industries.
Shenyang Kaitai Technology Co., Ltd. “Multi-Store Member Management Information System” not only helps merchants increase customer return rate and customer loyalty to the company, but also saves a lot of manpower and material resources, making corporate management more convenient and efficient. It has been successfully used in many companies and has been strongly affirmed by customers.
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