[Smart Marketing]Overall Solution

chrispeng January 3, 2022 Other

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1. Program overview

The overall solution of smart marketing (i-Smart Marketing Solution, hereinafter referred to as i-SMS) is a solution that Xinhui IoT aims at growing companies and hopes to improve the management level through RFID, Zigbee, WiFi, RF video recognition, GPS and other new Internet of things technologies. The developed application package of the Internet of Things includes:

-QR code marketing

-Commodity display and anti-theft

2. Program content

2.1, QR code marketing

Two-dimensional bar code (2-dimensional bar code), also known as two-dimensional bar code, originally originated in Japan. It is a black and white pattern distributed on a plane (two-dimensional direction) with a specific geometric pattern according to a certain rule. It is all information A key to data.

In modern business activities, the achievable applications are very wide, such as: product anti-counterfeiting/traceability, advertising push, website links, data downloads, commodity transactions, positioning/navigation, electronic vouchers, vehicle management, information transmission, business card exchanges, etc.

2.1.1 Function:

Information acquisition (business card, map, WIFI password, information)

Website jump (jump to Weibo, mobile website, website)

Advertisement push (user scans the code, directly browses the video and audio advertisement pushed by the merchant)

Mobile e-commerce (user scan code, mobile phone direct purchase order)

Preferential promotion (user scan code, download e-coupon, lucky draw)

Member management (access to electronic member information and VIP services on the user’s mobile phone)

Mobile payment (scan the product QR code and complete the payment through the mobile phone channel provided by the bank or third-party payment)

2.1.2 Technical features:

The information capacity is large. Take QRCode as an example. Version 1 can contain up to 41 numeric characters, and Version 2 can contain up to 77 numeric characters. Its digital ID number capacity can fully meet the project requirements.

Strong error correction ability. Taking QRCode as an example, there are four error correction levels, up to 30% of the error correction codeword. That is, 30% of the effective data area is defaced and can still be decoded. The super error correction capability ensures the durability of the two-dimensional bar code label.

Decoding reliability is high. In theory, the error rate of 2D barcode decoding does not exceed one in ten million. From the perspective of actual use, as long as the decoding is successful, it can be considered 100% correct.

The decoding speed is fast. The decoding speed of the mobile phone’s two-dimensional bar code decoding engine of the letter code interoperability on the current mobile phone terminal is less than 200ms on average. The user experience is very good, and it is fully qualified for the requirements of this project.

2.1.3, application value

Two-dimensional barcodes have the characteristics of large storage capacity, high confidentiality, high traceability, strong damage resistance, high redundancy, and low cost. These features are especially suitable for forms, security and confidentiality, tracking, licenses, inventory counting, and data preparation. Assistance and other aspects.

1.3.1 Item tracking

Automatic tracking of official documents, automatic tracking of production line parts, automatic tracking of customer service, automatic tracking of mail order delivery, automatic tracking of maintenance records, automatic tracking of dangerous goods, automatic tracking of logistics supplies, automatic tracking of medical examinations, ecological research (animals, birds…) Automatic tracking, etc.

1.3.2 Electronic anti-counterfeiting

Print the QR code on bills, certificates and high-value products, supplemented by reading the client and the back-end code verification system, to form an informatized anti-counterfeiting application. In this type of application, the client can obtain the bill or product information generated in advance in the code verification system after recognizing the QR code. By comparing this information with the actual object, the authenticity of the actual object can be verified.

1.3.3 Product traceability

During the production process, the products and components are coded and managed, and the production process is systematically recorded. It can avoid errors in the production process and improve production efficiency. At the same time, product quality issues can be traced, such as food safety, agricultural product traceability, and product warranty management.

1.3.4 Vehicle management

Driving licenses, driving licenses, vehicle annual review documents, vehicle violation penalty forms, etc., are printed with QR codes, and the basic information on the vehicle, including the driving number, engine number, model, color and other basic information of the vehicle, is converted and saved In the two-dimensional code, the concealment of the information plays a role of anti-counterfeiting, and the digitization of the information facilitates real-time monitoring with the management network of the management department.

1.3.5 Electronic Ticketing

Consumers realize mobile ticket booking through mobile internet, telephone, etc. After the ticket order takes effect, the e-ticket will be sent to the consumer’s mobile phone in the form of a QR code short MMS. After the consumer arrives, the e-ticket on the mobile phone can be used Tickets can be checked into the venue, no queuing, no waiting, no cumbersome verification, allowing users to immediately get a series of perfect consumer experience.

1.3.6 Conference sign-in

Electronic voucher sign-in is a conference affairs system that uses mobile phone QR codes for sign-in verification. Enterprise users only need to add the basic information of participants to the system, and then the platform administrator will send the QR code to the participant’s mobile phone, and the participant can use the QR code in the mobile phone to sign in. The electronic voucher sign-in method is not only convenient and fast, but also safe and reliable, which is helpful for the data management of the participants.

1.3.7 E-commerce

The QR code will become a key entry point for the mobile Internet and O2O. As e-commerce companies increasingly engage in parallel online and offline interactions, QR codes have become an important marketing vehicle for e-commerce companies to land. The wide application of QR codes in the field of e-commerce, combined with the concept of O2O, brings consumers a more convenient and fast consumption experience, and has become a new channel for e-commerce platforms to connect online and offline. It is a horizontal extension of product information. The price comparisons are all helpful.

1.3.8 Advertising Media

Merchants print the QR code containing the URL on magazines, newspapers, promotional materials, and outdoor advertisements. Users can quickly access the merchant’s URL by scanning the QR code reader client installed in their mobile phones, which strengthens the business and potential User interaction enriches the information contained in the advertisement.

1.3.9 Shopping through train

In the larger print advertisements, hot products are displayed in the form of shelves, supplemented by necessary text descriptions. If the user finds that there is a product he needs, he can use his mobile phone to take a code, directly enter the order page, and simply fill in a small amount of information (such as the number of purchases, etc.) to complete the order, eliminating the need for the user to search for the product online.

2.2 Product display and anti-theft

2.2.1 System overview:

Xinhui Internet of Things introduces RFID technology into the counter valuables management system, binds RFID tags to valuable counter commodities, and combines with the RFID identification equipment installed on the counter to monitor, control and track labeled valuables to achieve fast inventory and real-time Intelligent management of tracking and sales. In this way, the all-round tracking and recording of the entry and exit of valuables and products on the counter and the sales process are carried out, and the tedious and inefficient manual management and barcode scanning mode are replaced with new methods of automation, accuracy and efficiency. It can also alarm when leaving the counter within a short distance (3~5 meters). If authorization is not obtained, the RFID tag and valuables will be destroyed or unbound to alarm.

2.2.2 System structure:

System overall structure diagram

2.2.3 System function:

1. Storage of valuables at the counter: After purchasing valuables at the counter, bind the valuables at the counter with the RFID electronic tags, and pack the valuables with the tags on the designated display cabinet.

2. Product shelves: display the information of all counter valuables in the display cabinet dynamically on the screen, and display the information of the counter valuables in the display cabinet in real time (a tablet computer is required for visual display).

3. Advanced consumer experience

Quick positioning: It can automatically screen the required products and locate the counter. Guide consumers to go to a designated place to appreciate.

Continuous service: Improve the speed and quality of after-sales service through the valuables label on the sold counter.

4. Real-time monitoring: The counter valuables inventory can be used to monitor, control and track labeled counter valuables jewelry, to achieve rapid inventory, real-time tracking and intelligent sales management.

5. Storefront anti-theft: In the process of sales, transfer, consignment or safe replenishment, there is any abnormal operation, the system will send out an alarm.

6. Data mining: Automatic analysis based on each customer’s purchase business or query business.

2.2.4 System features:

1). Quick inventory: The counter valuables inventory device automatically reads the tags and uploads the back-end database.

2). Real-time tracking: real-time monitoring of the time to take out or put back each valuable item on the counter, and provide an overtime alarm.

3). Advanced consumption experience: When customers appreciate counter valuables, the system will display counter valuables information and detect counter valuables in real time.

2.2.5 Application value:

(1) Prevent theft

The commodity anti-theft system changes the previous “person-to-person” and “person-to-goods” methods. It uses high-tech means to give commodities a self-defense ability, so that security measures are implemented on each commodity, and the problem of commodity theft is completely and effectively solved. The installation of RFID commodity anti-theft system will reduce the theft rate by 60%-70% compared with the installation of no commodity anti-theft system.

(2) Simplify management

The commodity anti-theft system can effectively simplify the work tasks of staff and improve work efficiency. Especially in the links such as commodity inventory, the work process is simplified and the working time is shortened.

(3) Enhance the consumer experience

In the past, the “person-to-person” approach made many readers feel unfree. The commodity anti-theft system can create a better consumer experience environment for customers, allowing them to purchase products freely.

(4) Deterrence

The commodity anti-theft system uses a strong and polite way to prevent customers from loosing the sheep, avoiding disputes caused by human factors. It respects human rights and also safeguards the interests of supermarkets. For the thief, the commodity anti-theft system causes a huge psychological impact on them. The deterrence of the “one-minded” person dispels the idea of stealing.

(5) Intelligent sales management

In the past, retail anti-theft methods were all thankless man-to-man methods, while traditional video surveillance methods were managed after the fact and were not timely enough. The anti-theft system of the retail industry that uses RFID technology is used to tag valuable items on the valuable counter and put it in the showcase. The system runs 24 hours to facilitate data collection and analysis during the sales process, thereby improving data mining And the level of decision support.

Further reading:

In addition to strengthening the management of regulated items in retail and other industries, RFID also has more extended applications related to anti-theft and tracking in warehousing, asset, medical and other industries, as well as more applications and solutions.

Typical solution:

Project name: RFID mother and child identification and anti-theft system