Application of Qualcomm Electronic Shelf Label (ESL) in Wine/Red Wine Specialty Stores
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With the increasing competition of traditional channels and terminals, wine specialty stores, as one of the main windows and platforms for displaying the corporate image of wine and realizing brand and sales landing, are becoming more and more important.
Looking at some of the current domestic wine specialty stores, the analysis found that it seems that it is still simply staying in the traditional single stage of waiting for customers to sell. As for the image display, it almost stays in the pure image display and product display stage. In short, the current domestic wine specialty store business model is similar to that of other industries.
As a carrier of emotional spiritual needs, wine is different from other fast-moving consumer goods, so there are still differences in operating models. The author now discusses how to enhance the image display of wine specialty stores in conjunction with electronic shelf labels (ESL).
Electronic shelf label (ESL) is an intelligent label management system for the retail industry. Its main function is to replace the display method of traditional paper price labels and upgrade to electronic label display. You can abandon the traditional paper labels on the wine merchandise display racks and install electronic shelf labels uniformly, which will instantly add a lot of points to the store. Through such image display, it can bring high-end and connotative feelings to customers, so that consumers can get great spiritual pleasure and psychological resonance, thereby promoting brand establishment and promoting product marketing.
Qualcomm is a leader in the industry, and its unique positioning of electronic shelf labels (ESL) has helped to enhance the image of the high-end retail industry at home and abroad. Qualcomm ESLElectronic shelf labelThe system can edit multiple templates according to customer needs, and customize personalized label interface templates according to different needs of customers, such as the LOGO of clothing products, to enhance the image of the store or generate advertising benefits. Two-dimensional code can also be implanted for man-machine interaction, product traceability, etc. It is a new type of price tag concept.
Qualcomm electronic shelf label system (ESLs) features:
Data verification can be performed to prevent errors or omissions;
Qualcomm EASY-SMART electronic tags have anti-theft and alarm functions;
Synchronize modification with the database;
Optimize management, refine operations, reduce management loopholes, and improve system output;
Facilitate unified management and effective monitoring by the central headquarters;
Improve store image, customer satisfaction, and social credibility;
Effectively reduce labor costs, management costs and material costs;
Environmental protection and energy saving have gradually become an industry trend;
Easy to install and easy to replace;
About Qualcomm:
Qualcomm is a world-renowned smart brand and expert in smart devices and solutions, focusing on the system development and application of “smart devices and solutions” in the field of business intelligence. Relying on 20 years of industry experience and deep IT technology reserves, adhering to the business philosophy of “change life with intelligence and inherit civilization with technology”, we continue to promote the development of people’s material life and spiritual civilization.
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