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Project Background:
Cosmetics are a necessity of daily life. In 2009, the sales of China’s cosmetics industry was approximately RMB 140 billion. As of March 2010, there are 3,297 companies that have obtained cosmetics production licenses in China within the validity period; there are more than 25,000 types of cosmetics.
In the era of the booming Internet, online shopping has entered an important part of people’s daily lives, and more and more cosmetics e-commerce companies have emerged. The dazzling array of cosmetics differs in price by a hundredfold due to different brands and origins. The huge profit margins and profits have made cosmetics the hardest hit area for counterfeit and inferior products. On the other hand, under the e-commerce model of agency distribution, it is difficult to control the circulation of products in the market. Due to factors such as low e-commerce threshold and strong secrecy, the agency sales of cosmetics are varied, and the quality cannot be guaranteed. It not only affects the brand image of the product itself, but also causes significant loss of profit to the dealers acting as agents.
technical background:
This program is mainly aimed at domestic cosmetics e-commerce agents and distributors, including cosmetics manufacturers, to provide a business model of anti-counterfeiting and traceability solutions to fundamentally solve the problem of product anti-counterfeiting and traceability, enhance competitiveness, increase sales volume, and master all aspects of sales. Data, precision marketing, protect your own interests. At the same time, it provides a basis for the traceability of market cosmetics circulation.
An Introduction:
1. Apply NFC fragile transfer-proof labels to single products, and stick them to the opening of the product or packaging. Due to the variety of cosmetics, single product packaging is also diverse. It is recommended to use shrink products when the label cannot be used. Paste on the indentation. Each NFC fragile anti-transfer tag has a globally unique ID number and cannot be counterfeited or tampered with. The NFC fragile anti-transfer label can achieve the effect of tearing and destroying, and it cannot be transferred twice. It can fully realize the information management of product production statistics, circulation traceability, and sales data;
2. Adopt UHF on the large packaging box of the whole boxelectronic label, It can realize the management of product entry and exit, and the problem of warehouse inventory;
Third, the shipper and warehouse use handheld computers to query and track the goods;
4. Inquiries by couriers and consumer terminals can be read using NFC mobile phones. (No NFC mobile phone can use audio card reader elf for temporary replacement)
Business model analysis: As smart phones become more powerful, smart phones with NFC functions are slowly becoming popular. Now that many mobile phones have NFC functions, NFC mobile phone query anti-counterfeiting will become an inevitable development trend. When the project is actually implemented, the commercial value of the application of the mobile Internet of Things, the establishment of the APP and the collection of data is very huge, and the specific models need to be discussed together by the merchants and integrators.
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