Internet of Things, RFID, mobile terminal food business system solutions
chrispeng [ad_1]
1 Overview
1.1. Industry background
With the development of my country’s economy, my country’s consumer industry, especially the food business team, has rapidly developed and expanded, and corporate management and marketing management are facing more and more problems: the pressure brought by the continuous growth of business will increase with the business volume and products of the company. With the continuous growth of varieties, a large number of front-line business personnel engaged in marketing (retail, promotion) publicity and service work need the company to provide convenient, fast and accurate product guides, terminal information management, and a series of products such as order management, promotional product management, and sales assistance. Sales tools such as product management and terminal information management. How to enable the sales staff and promoters of marketing outlets across the country to obtain the various information they need (such as order information, promotional information, display information, etc.) in a timely and accurate manner, and how to fully grasp the entire company’s information Business conditions (business marketing, competitor information, terminal conditions, promotions and sales aids, etc.) and how to make business departments quicker and more accurate in response to different market changes. The sales strategy and terminal management capabilities are what companies may face A big challenge. With the rapid growth of business, customers have higher and higher requirements for corporate services. In the fierce competition environment where the strength of domestic competitors is gradually increasing and famous foreign companies are constantly infiltrating domestic business, how to remain invincible is a new issue facing companies. Improving service quality, increasing service methods, strengthening internal management, and improving work efficiency are the only way to win in the competition.
1.2. Program objectives
1.2.1. Current status of the process
At present, food business personnel need to visit different terminal outlets, supermarkets, and large-scale SHOPPINGMALL every day, come back to fill in a large number of forms, and then the internal business personnel enter the computer system. With the expansion of the number of customers, the workload of the business delegation has increased dramatically, and the traditional manual operation often brings a lot of inconvenience.
The main disadvantages are as follows:
1. With a nationwide sales network, under the traditional model, it is easy to cause weak management and monitoring methods and poor communication channels. In headquarters marketing or between companies, it takes a long time delay to obtain headquarters decision-making information and communicate it to each business person, which may lead to poor company information flow.
2. There is a lack of management, monitoring and statistics, and software for monitoring and statistics of sales staff’s itineraries and orders is needed to give sales managers better control over sales.
3. Paper forms are filled with a lot, such as sales logs.
4. Information entry is arduous, such as repeated entry of sales management information.
The work efficiency is low, and the salesperson cannot get the performance information in time.
1.2.2. Implementation goals
1. Integrate the internal systems of the enterprise, extend the systems of various subsidiaries, open up the information flow between the various sales levels within the enterprise and the parent company, so that the internal systems of the enterprise can directly carry out safe business data management (including sales management), and These data are automatically converted and integrated into the existing system without the need for heavy manual links in the middle. This can greatly reduce transaction costs and improve efficiency. Enable enterprises to embark on the road of e-commerce with the smallest investment and the fastest speed.
2. Enterprises need a set of mobile business support system solutions, which will help salesmen to access the company’s internal systems anytime and anywhere, enter information or query information, so that salesmen can obtain more powerful business support in the sales process and daily work With help, the whole process can be completed in one click, and finally sales automation is realized. In this way, the salesperson has greater flexibility and can realize true mobile marketing. At the same time, the company headquarters can also strengthen the management of salespersons. For example, managers can query and track the work and sales status of salespersons on the server side. They can also send instructions to salespersons through the mobile information management system at the headquarters to strengthen Information exchange with the salesman. At the same time, the company can collect and analyze the promotion situation and the situation of various terminal outlets through mobile terminal equipment, and change the promotion mode in time.
1.2.3. Principles and objectives
By integrating the internal systems of the enterprise, the various information islands can be effectively integrated, and business processes, application software, hardware, and various standards can be combined to achieve seamless integration between two or more internal enterprise application systems. Make them perform business processing and information sharing as a whole. Through the use of PDAs and notebooks, salespersons can achieve close contact with the company and customers, and help salespersons better demonstrate, provide food customer management, order management, schedule management, sales product management, promotion information management, and terminal Various functions such as information management, sales assistance management, reminder service, data report management, knowledge learning, electronic secretary, etc., finally realize sales automation. At the same time, the company can also effectively manage its salesmen.
2.1. Introduction
The mobile service solution (m-Retail) is a modern electronic auxiliary tool built on mobile terminals (including personal computers, portable computers (Pocket PC, Palm), mobile terminals), background management systems, database technology, mobile and network communications , Embedded systems, application middleware and other advanced and mainstream technology platforms, serving the individual needs of food salesmen, providing online and offline comprehensive applications, and providing background management services to team leaders or senior managers in time Know the relevant statistical analysis information of the salesman’s marketing status.
2.2. Application goals
This product is mainly used to provide various information and communication auxiliary services needed in the food sales process, as well as to provide related information entry, query, statistics, calculation, and analysis tools. At the same time provide background information retrieval and analysis tools.
Through a series of portable information tools, greatly improve the sales ability and sales efficiency of food salespersons, grasp their own sales process, learn and improve their own sales methods, standardize their sales behaviors, thereby enhancing the competition of the food sales team And scientifically expand their own food sales income.
At the same time, through the provision of communication services, the promotion of information exchange among salesmen, enterprises, and users has become an efficient, information and communication link between the three parties.
2.3 Overall architecture
2.11. Functional modules (see the product for details)
2.14. Program overview and implementation suggestions
From the point of view of the needs of the food salesman to support the system, the key of the system is the data collection of the distributed system and the function development of the front-end mobile equipment. This system is based on the TCP/IP standard and can be run on any data communication technology that supports TCP/IP. Complete system developers and rich experience ensure the successful implementation of the system. It also has a spirit of cooperation that serves customers and exceeds customer expectations. And a pragmatic and truth-seeking work attitude can provide good service and guarantee for the successful combination of customer business management and system. The seamless integration of information technology and business management is our consistent goal.
Food salesperson support system
2.13. Product features
Based on m-Retail (PDA) products, it has the following features that most similar products do not have:
A complete front-end and back-end solution, making full use of the company’s existing IT resources. Realize network connection and data interaction, so that the palm-sized data system has high practical value.
Realize the unformulated sales behavior records of all food products of an enterprise, and completely replace manual documents.
…
Long-term investment in research and development, product upgrades and leadership in mobile device development technology.
2.14. Program overview and implementation suggestions
s From the perspective of the needs of the food salesman to support the system, the key to the system is the data collection of the distributed system and the functional development of the front-end mobile equipment. This system is based on the TCP/IP standard and can run on any data communication technology that supports TCP/IP. Beijing Yimei iSoftStone Technology Co., Ltd. has complete system developers and rich experience to ensure the successful implementation of the system. It also has a spirit of cooperation that serves customers, exceeds customer expectations, and a pragmatic work attitude. The successful combination of the system provides good service and guarantee. The seamless integration of information technology and business management is our consistent goal.
Document production: Ren Gong
Email: [email protected]
QQ: 479017087
Mobile: 13911533725
[ad_2]
