chrispeng [ad_1]
1. Challenges faced by the wine industry
With the improvement of the monopoly system and the continuous strengthening of anti-counterfeiting efforts, the means of selling counterfeiters are also constantly changing. The sales of counterfeiting in the alcohol industry have been repeatedly banned, and the task of anti-counterfeiting has a long way to go.
Dingding’s famous Shaoxing rice wine in recent years has suffered losses of 150 million yuan due to counterfeiting and infringement. China’s rice wine company alone has lost 80 million yuan each year, while the losses of famous wines such as Moutai and Wuliangye due to counterfeiting and inferiority are as high as several. 100 million yuan.
In order to fight counterfeiting, the industrial and commercial departments have carried out a large number of special actions with the cooperation of enterprises, which consumed a lot of manpower and material resources. Although this cost a lot, the effect was not good. The counterfeit manufacturers that were cracked down and the overall counterfeit and shoddy scale were simply not enough. Proportion.
For consumers, due to lack or difficulty in making judgments about counterfeit and inferior products, they are either deceived and suffer losses, or they have to give up consumption of certain famous and high-quality products, and their objective demand is subjectively suppressed.
2. Development status of wine anti-counterfeiting
So far, no alcohol company has built a complete anti-counterfeiting system covering all the products of the company. Changyu is establishing a product anti-counterfeiting system based on RFID technology for its high-end wine products.Wuliangye, Shuanggou Zhenbaofang, and Moutai use IoT RFID tag technology for anti-counterfeiting applications. Among them, Wuliangye has a small amount ofRFIDProducts with anti-counterfeiting functions are on the market.
1. Application of RFID technology in anti-counterfeiting of Wuliangye liquor
Wuliangye launched the anti-counterfeiting project in early 2009 and was delivered to use in November 2009. In the initial stage of the project, the high-end brand of Wuliangye will use RFID anti-counterfeiting labels, with an annual consumption of more than 2,000 pieces; at the same time, it will launch a multi-functional RFID handset to build a complete RFID overall solution platform.
The RFID handset optimizes and improves the operation process of Wuliangye packaging workshop, warehousing and logistics links, making the operation of the packaging line and product storage and circulation more precise, standardized and modern, and the pass rate of electronic label data collection is maintained at 99.5%. The upper application system provides product attribute information and business operation information of production, warehousing, and circulation of each bottle of wine, including label verification result information, single product logistics information, box logistics information, system error statistical information, and so on. Real-time upload of product information, production and other business operation information network, and local backup storage of important data. The generation and maintenance of logistics code information, the association with the unique code of the label; the processing of single product logistics information and box logistics information.
2. Application of RFID technology in Moutai anti-counterfeiting
3. Anti-counterfeiting system platform
1. RFID tags
Put RFID tags on the products, record the RFID tags with a card reader during its production and storage, and send the tag information to the anti-counterfeiting certification platform (the platform is used for anti-counterfeiting certification in the product sales process, and it adopts a hierarchical scheduling method. And access to various vendor platforms).
2. RFID recognition handset
Manufacturer: RFIDHandheldUsed to record the produced product information into the management system;
Distributors: RFID handsets are used for anti-counterfeiting authentication at distribution points;
Business Administration Department: HandheldReaderUsed for product inspection (mainly CDMA network);
Consumers: Gift handsets or RFID mobile phones are used for product anti-counterfeiting authentication.
Fourth, the network structure
Five, the overall process plan
Six, anti-counterfeiting process
Seven, production process plan
8. Applicable customers
[ad_2]
