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1. Industry characteristics
The wine product market has a wide range, diverse forms of distribution channels, complex structures, cross-regional sales, stockpiling and other phenomena that have caused great harm to the development of the corporate market. Liquor products have the characteristics of long-term repeated consumption, and promotional activities have a more obvious effect on sales and consumption stickiness. At present, the traditional promotion management model has high investment, difficult supervision and serious cost loss, and it is impossible to collect consumer information.Anti-counterfeiting, anti-smuggling, promotion activities have no linkage mechanism, repeated investment is large, and the effect is weak
2. Anti-counterfeiting requirements
Due to the diversity of consumer groups and the wide sales area of alcoholic products, anti-counterfeiting is difficult to imitate, which can effectively curb counterfeit sales; it is easy to identify and cover, and consumers are not restricted by geographical, condition and technical understanding. They can be intuitive and simple The way to distinguish the authenticity; the design is exquisite and meets the requirements of the quality of wine packaging.
Third, the demand for anti-crossing goods
Enterprises need to track the logistics information of each single product in the channel, monitor the phenomenon of diversification of goods from one to multi-level dealers through various means of market supervision and consumer-assisted inspection, obtain evidence, and grasp the panorama of product circulation.
Four, consumption management needs
Enterprises urgently need a set of simple and practical information-based consumption management tools to optimize the process of promotional activities, reduce costs and risks, and increase sales while collecting consumer information.
Five, the soft rich plan
Ruanfu has put forward a perfect solution for the characteristics of wine production enterprises such as large production line differences, complex production sites, and fast production speed. The plan will use wireless scanning technology to replace the original manual data collection methods of products, improve efficiency and reduce human effort. The error rate enables the synchronization of logistics and information flow to ensure timely and accurate data.
The whole program includes three major parts: production line code assignment, two-way tracking and tracing, and WMS warehouse management system. The production line completes the process of assigning codes to boxes and bottles, achieves a unique code for a product, and establishes a minimum relationship. The production line uses a number of advanced technologies such as laser marking machine OCR recognition. TTS includes basic functions, enterprise warehousing and inventory management systems, flow inquiries, inventory supervision, supervision code management, plan management, early warning, consumer management, and reports. 1. Basic functions: complete the maintenance and management of the system’s area, supervision department, corporate information, product information, user information, etc., as well as various back-end services of the system. Enterprise warehousing and inventory management system: complete functions such as reporting of verification and write-off codes from production enterprises to distributors at all levels, querying warehousing orders and inventory queries. The system can seamlessly connect with the existing ERP system of the enterprise, avoiding the problems of repeated reporting and error-prone reporting. The system supports diversified reporting code methods, which can be reported by smart Wince scanner, batch scanner, Web page, Excel import and report, etc., providing different verification and write-offs for different types of enterprises in each link of circulation The function of the code.
1. Flow direction query: completed the code flow direction query, product batch number flow direction query, and the goods channeling query functions.
2. Inventory supervision: Provides various inventory query functions for enterprises.
3. Supervision code management: including supervision code application and query functions. The coding system can obtain the supervision code from here, import it into the production line, and form an association file.
4. Plan management: complete the company’s annual production and procurement plans, and track the implementation of the plan.
5. Early warning of stock exchange: Users can subscribe to the warning information of over-planned production, over-planned purchase, upper and lower limits of inventory, stock exchange, and product expiration date. Various early warnings can be handled through this function. The system can not only warn about the occurrence of diverted goods, but also can predict the possibility of diverted goods in a certain area by customizing the rule engine script, so that managers can strengthen supervision.
6. Consumer management: Provide consumers with anti-counterfeiting query function, and provide a basis for the early warning of fleeing goods. Consumers can query product information through various channels such as text messages, voice calls, and websites.
7. Reports: Provide dozens of query reports for manufacturers and distributors.
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