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The establishment of a composite marketing network is the product of market changes in recent years. The development of enterprises needs to open up a broader market space, and various marketing models such as multi-level management monopoly, wholesale, agency, joint operation, and franchise have emerged.
How to solve the problem of large-scale remote operations? Do you have the ability to conduct wide-area management? The ability to obtain, process, and analyze the business information of different types of remote operating organizations in a timely manner is the key to the marketing management of the enterprise at this stage. Loss of management control will lead to the failure of the enterprise, which requires the enterprise to have the ability to have sufficient management capacity reserves for the various forms of marketing agencies that may appear in the enterprise in the future. The reason why it is difficult for some companies to form sufficient management capabilities for large-scale composite marketing networks is that they cannot collect relevant information in time, conduct scientific statistical analysis, and then make business operation decisions based on the processed information. .
One of the most effective ways for an enterprise to continue to develop is to expand the physical coverage of the market. At the same time, it must solve the problem of how to obtain the corresponding marketing network management capabilities, otherwise, the development of the enterprise will lose control.
The introduction of RFID information management system as an advanced management tool can dynamically collect various operating information of different types of remote operating organizations. For example, it can collect daily purchase, sales, transfer in, transfer out, and inventory of various sales organizations. , Receivables, payables, inventory, shelf storage, costs, expenses, profits and other important operating information summarizes statistics in a timely and accurate manner, and transmits the analyzed and processed information to relevant managers in real time for their decision-making. This kind of dynamic collection and processing function of information and real-time communication function give the enterprise a powerful ability to manage the composite marketing network.
The introduction of RFID in the source material, production, logistics, sales, after-sales and other links of clothing has been greatly improved in management
mainly reflects in
1. Source materials: record the basic attributes of the raw materials, manufacturers, batch numbers, picking information, and statistics on the amount of raw materials
2. Production: record the production process, the number of personnel and the number of production materials, etc.
3. Logistics: fast batch entry and exit statistics, inventory, distribution, delivery, replenishment, etc.
4. Sales: Statistics on store sales, quick checkout, real-time online reflection of store inventory, and can be applied to anti-theft and anti-fleeing goods
5. After-sales service: establish a well-established VIP member management system and intelligent dressing mirror management.
System benefits:
- Data sharing of the entire supply chain of clothing, complete data unification
- Introduce advanced RFID technology to quickly improve corporate image and management
- Low inventory turnover rate, rapid improvement of logistics efficiency
- Sales market data is quickly reflected
- Perfect after-sales management system to promote market sales
- Quality is traced back to production, and responsibility is traced back to the individual
- ………
For more information, please consult: Zhao Ping 13661805260
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