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1. Project background
Fleeing goods is a very headache for brand clothing companies. For immediate benefit, clothing distributors disregard the contracts with manufacturers and the stable development of the market, and frantically carry out merchandising activities, disrupt market stability, interfere with the normal market management of clothing companies, affect sales and brand image, and also affect Go to those dealers that abide by the law. Preventing fleeing goods is something that brand apparel companies are trying their best to contain.
The phenomenon of fleeing goods has seriously interfered with the normal marketing strategies and policies of enterprises for a long time, especially now that dealers often dump on Taobao, and specialty stores have become consumers’ fittings.
In time, after checking the model and size, buying directly on Taobao seriously affected the brand image and the interests of other distributors, causing the agents to dare not order large quantities, and ultimately affecting the corporate benefits of the brand owners. Many companies have been committed to severely punishing the “smugglers”, and they have also thought of many methods and adopted some technological means, hoping to eradicate the smuggling. However, fleeing goods is still rampant, and companies still have many problems that cannot be solved. The reason is that the core problem of anti-smuggling management is that if an enterprise cannot control the flow of products, it cannot monitor and control the smuggling behavior.
Second, the core issues of brand owners’ anti-smuggling management
If an enterprise cannot control the flow of products, it cannot control or restrict the movement of goods.
If the flow direction of each product is controlled, the efficiency of logistics operations can also be a big problem for the managers of apparel companies?
Three, the solution
RFID tags write all kinds of information
Function: Without destroying the outer packaging, users can learn the authenticity, origin, specifications, quality, production address, distributors and other information of the down jacket information through the information written in the RFID.
Uniqueness of RFID tags
Function: After the user destroys the outer packaging, when the packaged down jacket is opened, the RFID anti-counterfeiting label is destroyed at the same time, and the label cannot be used for secondary anti-counterfeiting;
2. Project purpose
3. Current status of anti-counterfeiting
Any anti-counterfeiting technology has a certain life cycle;
The new product is the superposition of technology on the basis of the original product;
The combination of technologies in various fields is the development trend of anti-counterfeiting technology;
4. Advantages of RFID anti-counterfeiting
Combination of information anti-counterfeiting, material anti-counterfeiting, and printing anti-counterfeiting;
Combine anti-counterfeiting applications and logistics applications, taking both into account;
Production management, logistics management, anti-counterfeiting traceability, consumption query, etc. can all play a huge role;
5. Construction system
6. Production management system
The role of electronic labels in the packaging process:
Combine with the original laser coding station;
Complete the finished product authorization process;
Complete the association process between box level and single bottle;
Advantages of electronic tags in production control:
Do not change the existing production process;
Automatic reading, improve production efficiency;
Online authorization to ensure credibility;
3. Product analysis
R220 reader
Follow EPCglobal UHF Class 1 Gen 2 / ISO 18000-6C protocol
Output power: +10.0 to +30.0 dBm (POE power supply), +10.0 to +32.5 dBm (external power supply), power is adjustable;
-82dBm industry’s highest receiving sensitivity, adjustable receiving sensitivity;
2 transceivers integrated RP TNC antenna interface;
IEEE 802.3af POE or +24 VDC@800mA external power supply;
4 input ports, optical isolation 3-30V; 4 outputs, optical isolation 0-30V, non-isolated 5V, 100 mA drive; DB-15 interface can be connected to cellular network equipment;
10M/100M self-adaptation and automatic line sequence crossover function, RJ-45 control;
RS-232 management interface (Cisco console interface); USB 1.1 interface, which can be connected to WIFI module;
Follow the EPCglobal Low Level Reader Protocol (LLRP) v1.0.1 protocol;
Comply with IEC IP52, Mil-Std-810G standards, working environment -200C to +500C, humidity 5% to 95% (non-compressed);
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