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Tactile is the best close-up experience. Consumers can intuitively feel the texture of the fabric by trying to wear and determine whether the product is suitable for their body size.
According to the statistics of the Elite Club of Clothing Intelligent Manufacturing (China), 70% of consumers’ decision on whether to buy is made during the fitting period. This shows the importance of the fitting room and the fitting experience.
The modernization and humanization of fitting rooms can improve the consumer experience. Clothing stores can install RFID readers in fitting rooms, and each fitting room can install multiple accessory mirrors with RFID receiver displays. When consumers try on clothes in the fitting room, consumers can clearly see how they are trying on clothes on the display. At the same time, different combinations and colors of the clothes can also be displayed on the side of the display, so that consumers can Preview and choose a more suitable match plan.
For example, when a consumer tries on red pants and appears in front of the display in the fitting room, the display will show a picture of the consumer trying on. There are also different matching schemes for the clothing on the side: red pants, black shirts, red shoes, etc., so that consumers can click to view more detailed matching schemes.
In this case, the RFID reader is installed in the fitting room, so that when consumers try on clothes in the fitting room, the RFID reader can read the data information of the RFID clothing tag on the clothes, and the system will enter the database Search for the corresponding matching scheme information, match the clothes with the information, and finally display it on the display next to the dressing mirror. If the consumer is interested in the matching solution, as long as the user clicks on the display, he can query the shelf position, inventory quantity, color type, size and other information of the matching product in the store.
Attempts in the application of RFID clothing tags and touch displays have not only provided consumers with the most professional clothing combination, but also played a vital role in promoting clothing.
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