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Different from offline supermarkets in the traditional retail industry, internet supermarkets have dual channels of online platforms and offline stores. Both traditional retail and pure e-commerce have their own dilemmas, and online and offline integration of Internet retail is the most promising business model in the future. It can be seen that Alibaba, JD, Tencent, etc. have deployed offline O2O markets, while Wanda, the traditional comprehensive commercial real estate boss, is struggling to develop its online integrated platform to connect online and offline. Among them, the relatively clear development trend is the community supermarket O2O. From the results, the main constraints on its development are the supply chain and the degree of customer acceptance.
From all angles, there are not many benefits for e-commerce to engage in community O2O. However, its purpose is not just simple short-term profit. The reason why e-commerce has opened up Internet supermarkets is: on the one hand, supermarkets are a large category in the retail market, which can provide new markets; on the other hand, although the gross profit of supermarket products is low, the purchase frequency is high, which can greatly increase users Stickiness and bring stable cash flow. After gathering traffic through the supermarket business, the e-commerce platform can also develop other services on this basis.
However, the last step to cross a good community supermarket O2O is not so easy. The main difficulty lies in the fact that supermarket retail products have relatively short shelf life, diverse categories, and high purchase frequency. The complexity of the supply chain is much higher than that of ordinary electricity.商产品。 Commercial products. If the product category doubles, the difficulty of resource control in the supply chain may increase by 10 times or even 20 times, and if the frequency of (purchase) is relatively high, the difficulty of its management can be imagined.
RFID is a technology that uses radio waves to achieve non-contact data access. It can connect to the database system behind it through wireless communication and data access technology to form a huge and series-connected system. RFID electronic tags have the characteristics of reusability, strong penetrability, and large data memory capacity. Compared with the past bar code tags, they have huge technical advantages.
1. Quick picking function
Due to the wide variety of goods in the warehouse, if the goods cannot be picked in time and effectively, it will greatly reduce the efficiency of the company’s shipments and fail to improve customer satisfaction.The staff only needs to holdRFIDThe handheld machine goes to the area where the goods are located, scans the electronic tags on the goods, and instantly reads the information of the goods at one time and incorporates them into the goods ready to go out of the warehouse, realizing the function of fast picking.
2. Quick access function
When the goods are ready to leave or enter the warehouse, the fixed reader on the warehouse door scans the goods on the forklift into the system at one time, and the system compares the scanned information. If the information is with the shipment Or the items on the receipt will be released. If the quantity is inconsistent with the product type, the relevant management personnel will be notified for inspection.
3. Quick inventory function
Inventory personnel holding PDA readers in hand, come to the inventory location, they can read the cargo information at one time, and compare the information with the information on the inventory list. If there is an inconsistency, the system will issue an alarm.
4. Accurate reading ability
Due to the excellent capabilities of RFID technology, compared with manual technology, the error rate is greatly reduced, and the efficiency of the enterprise is improved.
5. Precise cargo location management
By attaching active electronic tags to each cargo space, the information and quantity of each cargo space in the warehouse can be transmitted to the e-commerce warehouse management system in real time, and the warehouse cargo can be managed effectively and reasonably.
E-commerce using RFID technology can have a huge impact on entering the O2O market in the future. It is foreseeable that with the advent of the Internet of Things era, RFID technology will be increasingly applied to warehouse management in various industries and become enterprises. New driving force for development.
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