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1. Project background
Hygiene Products Co., Ltd. is committed to the development and sales of personal hygiene care products, with the mission of improving consumers’ hygiene and health. After struggling for nearly ten years, he has become a leader in China’s personal hygiene and care products industry, with sales hitting a record high and sprinting towards the goal of a world-class brand.
The professional and high-quality products of Sanitary Products Co., Ltd. are the basis for competition in the sanitary products industry. Its brands include the ABC series of sanitary napkins, the Qingli series of wet wipes, and the EC brand series of personal care products have become high-end brands that consumers are familiar with. The company’s marketing network covers more than 20 provinces and cities in China, and its products are exported to Southeast Asia and other places.
Two, the main points of the program design
This project has a wide distribution of users, a large number of users, and frequent business operations and transactions. Based on years of experience in the implementation of mobile commerce projects, the following design points should be considered when designing the plan.
2.1 Mobile device management
The mobile device is light and easy to carry, suitable for use in a mobile environment. However, compared with PC personal computers, mobile terminals have shortcomings such as easy power failure, easy damage, and easy data loss. Moreover, mobile terminal equipment is deployed on a large scale, and how to implement software installation and upgrade is also a difficult point in equipment management. The content of equipment management mainly includes equipment hardware status monitoring, remote software upgrades, software release automation, equipment data backup and restoration, etc.
2.2 Wireless communication network
Promoters and sales representatives are often on the move, with a wide range of work. In order to provide good service to customers, it is necessary to respond to customer requests in a timely manner, and often accept sales tasks when working outside. Therefore, the mobile customer management system must rely on the services of the increasingly widespread wireless communication network to connect to the central system anytime and anywhere to access relevant sales information.
2.3 Performance
This project has a large number of end users and frequent access to the central system. The central system must have high-performance processing capabilities to meet the needs of a large number of concurrent accesses. At the same time, the system architecture must be load-balanced, flexible and expandable. With the increase in the number of users, increase hardware investment as needed to improve processing capabilities.
2.4 Ease of use
A successful software system must consider how to make it easier for users to use. Only by adopting a software platform that users are familiar with can the original IT skills of users be maintained and expanded. It can greatly reduce the difficulty of user training and save training costs. And speed up the online speed of the system, and play the efficiency of the system faster and more effectively.
2.5 Reliability
Once the system is deployed on a large scale, a wide range of business personnel must rely on the system for work. Therefore, the reliability design of the system must ensure the ability to work continuously for a long time. The reliability design should include measures such as redundant backup and disaster recovery. . Avoid the huge impact on the business due to system downtime.
Three, program description
This section will introduce the main components of the mobile marketing system. This system adopts a scheme to collect data at the front end through a customized terminal. Through the background, it helps enterprises to conduct timely and accurate statistical analysis of data, and provides data reference for enterprise decision-making, which enables enterprises to quickly respond to the information of the front-end market.
3.2 Introduction to the scheme
The solution allows users to download the forms generated in the background to the terminal through the network. The users can use the software to enter data according to the downloaded form, and after the entry is completed, the data will be uploaded to the background system center directly through the terminal for the first time.
The solution allows the company’s front-end market promoters to upload first-hand market information to the company’s back-end management system more flexibly and quickly. It enables companies to accurately grasp the latest market information and provide timely and accurate data for corporate decision-making.
1. Mobile terminal equipment
The data collection products developed on the basis of quasi-3G technology adopt pure GPRS transmission method and have several major technological advantages that other wireless data collection methods such as WAP and SMS cannot match:
A. Fast transmission speed: GPRS transmission method is the fastest wireless data transmission method that can be realized at this stage.
B. More accurate and safer: Compared with WAP and SMS, the data is more accurate and safer, and there are no flaws such as network failure or transmission interruption.
C. No packet loss, no delay: No packet loss, no delay, even if the SMS channel is congested during holidays, etc., the success rate of data interaction can be guaranteed to be 100%. Really guarantee that the business operation will not be affected from the transmission quantity and transmission quality.
D. More standardized and targeted: standardized personalized forms specifically tailored for enterprise data collection. After the customized forms are released in the background, all terminals can be downloaded in a unified manner. Data collectors can upload data directly according to the format of the form.
E. Richer data: You can upload text data up to thousands of words, and even larger multimedia data can be uploaded in the future.
F. Unified terminal equipment management: Unified customized terminal equipment is also more standardized in management. Can carry on the remote software upgrade to the terminal equipment in a unified way.
2. Backstage management
The back-end system is arranged on the server, and the back-end system has the following characteristics:
1. High-performance processing capabilities: The back-end system should have high-performance processing capabilities that can meet the needs of a large number of concurrent accesses. At the same time, the system architecture is load-balanced and expands flexibly. As the number of users grows, hardware investment can be increased on demand , Improve processing capacity.
2. Reliability: The background system has the ability to work continuously for a long time, and includes functions such as redundant backup and disaster recovery. Avoid the huge impact on the business due to system crashes and other issues.
3. Scalability: Considering that most companies have existing information systems, the back-end system provides companies with a wealth of extensible database interfaces.
As shown in the figure above, the sales team accesses the back-end center system through the mobile Internet, in which the sales staff in the market use mobile terminal equipment to enter the front-end data information, and realize the data exchange between the merchant terminal data and the back-end system database through GPRS.
Four, system design
4.1 System configuration
plan
Server:
The server or the customer purchases the server.
Handheld device side:
Terminal Equipment
4.2 Backstage system performance and reliability design
The back-end system of the mobile marketing system is a typical Web system, which should have the performance and reliability of a medium-sized Web e-commerce system. The back-end system will use Microsoft’s advanced ASP/ASP.NET technology platform as its core technical support, and will ensure system performance and reliability from the following points.
1. Use highly pre-compiled development technology
A large number of highly pre-compiled development techniques will be used to separate the key performance bottlenecks from the design into an independent running module, pre-compiled so that the system can be directly loaded into the system kernel, thus eliminating the need for re-interpreting and re-interpreting scripts at runtime. The performance load caused by repeated loading in the memory.
2. Use COM+ load balancing technology
Make full use of the excellent technical points of the COM+ basic platform to effectively organize the various key components, and finally achieve the load balancing effect, which greatly expands the flexibility of the system, thereby ensuring the performance of the system design.
3. Use distributed transaction processing technology
Make full use of the built-in core distributed transaction processing technology of the Microsoft Windows platform, appropriately organize and design each operating component and module in the appropriate transaction range, so as to ensure that the reliability of the system is guaranteed; on the other hand, for the design of multiple databases and different data sources The system will perform better in terms of reliability.
4. Deploy effectively
In the design of higher performance and reliability, the design of the system will ensure full compatibility in the cluster characteristics. When the system performance and reliability are improved according to business needs, the Application cluster strategy will be used for redeployment, thereby improving the performance and reliability of the system Performance and hardware limits are bundled to meet actual business requirements.
Document production: Ren Zhixian
[email protected]
Q: 479017087
15801381484
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