The digital transformation of RFID unmanned retail has become a new focus!
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New retail means that companies rely on the Internet to upgrade and transform the production, circulation and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and improving online services, A new retail model that integrates offline experience and modern logistics deeply. Through RFID, big data, cloud computing and other technologies, users can be provided with more personalized product services and experiences, and social operations and precise marketing can be realized. With the blessing of advanced technology, the retail industry is rapidly changing, and the retail ecological pattern is also being reconstructed. At this time, what the retail industry needs to do is to change. Whether it’s an unmanned store or a new RFID retail terminal, there are countless possibilities. The combination of different scenarios, different product contents, and different service forms can evolve countless new business forms and models, whether you admit it or not, A revolution is coming.
Four major trends in the development of the retail industry:
1. The accelerating landing of online and offline integration is mainly about the reconstruction and upgrading of consumption. We can feel that the development of online storage e-commerce has reached a period of flattening, which is typically based on fresh food. The representative of Hippo Fresh, brings online and offline integration to a new level and enhances the consumer experience.
2. Social e-commerce is developing rapidly. Its advantage is that it is more connected through official accounts and friend sharing. To a certain extent, its customer acquisition rate, customer acquisition cost, and customer retention are higher.
3. The expansion and extension of online pan-retail categories. Early online products were standard products, similar to books, daily chemicals, and 3C, but up to now, it may gradually increase fresh food and even car services. Of course, the more obvious one is medicine. For example, in 2016, JD.com also established a JD Pharmacy, and some over-the-counter drugs can also be purchased through JD.com.
4. Intergenerational changes and consumption upgrades are mainly due to the fact that the current consumers are more and more inclined to the post-80s and post-90s. This group of people has a public personality and self-centeredness. There is also a typical saying that beauty is justice, so it drives us Consumers need to be upgraded to improve our services in a consumer-oriented manner.
According to the research conducted by the consulting agency, the current retail industry development is divided into five stages, the first is the introduction stage, and the second is the practice stage, and a few projects have been initially established. The third is the system stage, and the next step is the digital transformation, which has a better integration with the business and promotes the company to achieve certain digital transformation results. The last is the wisdom stage, which is equivalent to combining digital technology with business models. At the same time, it has drastically changed our business model, which is called reshaping the business model.
Digital transformation is the link that runs through the entire retail production, logistics, and terminal sales, and ultimately gives us certain data decisions. The technology behind retail digitization. The Internet of Things technology can be divided into three layers, an architecture, and the bottom layer is the perception layer, such as barcodes, RFID, sensors, including vision. The middle layer is the general operator, including the network layer of some technologies, mainly including WIFI, Intel, IPV6, Bluetooth, and cellular communication. The third layer is the application layer, which is now flourishing in various fields.
RFID is the technology of radio frequency identification. It does not need to correspond to a specific target, nor does it require optical contact. It has four major characteristics. The first is long-distance reading, the second is automatic identification, which does not require any real-time automatic identification. The third is batch reading. In theory, multiple objects can be read in one second at a time. It is a batch method, which greatly improves efficiency. , The fourth is that the data security is relatively high, its capacity is much higher than the one-dimensional code, the two-dimensional code. RFID technology accelerates the scale application of retail development.
RFID+Internet of Things opens the digital era of retail. RFID is a very good solution for intelligent manufacturing. On the production side, it can improve the intelligent manufacturing process and make the manufacturing visually managed. Any link in the production can be managed through visualization. For the changes in the retail industry triggered by the Internet of Things, RFID technology can achieve much more than that. In the RFID industry, we still need to meet the needs of various brands, continue to create and innovate. Whether it’s a “pick up and go experience” or an integration of online and offline, the rise of new technologies such as RFID has undoubtedly brought qualitative breakthroughs. What technologies do “unmanned retail” and “new retail” need to rely on? Nowadays, the rising domestic fashion brands bring us the answer.
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